03/06/2024
[24/7] When it comes to property auctions, the skill and experience of the auctioneer can truly make or break the outcome. A quality auctioneer has the power to create an exciting atmosphere, drive up bidding, and ultimately maximise sale prices. On the other hand, an auctioneer who lacks expertise and an energised professional presence can just as easily derail an auction, leaving sellers disappointed and money on the table.
Sellers who attempt to cut costs by employing an inexperienced or amateur auctioneer risk severely diminishing their auction's potential. A poor auctioneer can miss or miscommunicate bids, lack control over the process, and fail to create the competitive tension that spurs buyers to wildly outbid each other.
So how do you pick the right one? Let’s break down some key factors we at Presence take into consideration:
⚫️Track Record: Evaluate their history of consistently achieving strong sale prices and outperforming reserve prices, backed by data covering clearance rate, average price, opening bids, etc. and testimonials.
⚫️Presence: A great auctioneer should exude confidence, charisma and excellent public speaking abilities to command attention and create an exciting atmosphere.
⚫️Demand: Consider the auctioneer's volume of work and potential waiting lists, as high demand is often a signal of their effectiveness and popularity.
⚫️Market Knowledge: Local expertise in property values, recent sales data and buyer interests allows them to effectively promote your home and set an appropriate opening bid.
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