Chris Tonich - WHITEFOX.Perth

Chris Tonich - WHITEFOX.Perth Senior Advisor & Negotiator .perth. THE DEAL: Subiaco · Western Suburbs · Multiple Top 30 REIWA Agent · Results won in negotiation.

11/09/2026

If you’re buying a home this weekend, spend less time worrying about the market and more time understanding what you can comfortably afford.

Know your borrowing capacity, allow for interest rate fluctuations, and think long term.

Because if property is a medium to long term hold, you’ll experience multiple market cycles along the way.

The key question: Can you comfortably hold it through them?

10/09/2026

I’ve sold hundreds of apartments off the plan across Perth, and if I was buying one for the first time, these are three questions I’d ask.

It’s easy to get caught up in the renders, finishes, and the lifestyle, but there’s more to consider.

What are you actually buying?

Who’s delivering it?

What happens between signing and handover?

Buying off the plan can be exciting. Just make sure you’re asking the right questions before you sign.

08/09/2026

I get asked a lot, where is the Perth property market heading?

There’s no one size fits-all answer.

One key factor I’m watching is the relationship between land value and the improvements on that land.

In many established suburbs, land values have reached a point where replacing older homes with new construction is becoming financially viable.

That new construction helps establish a higher benchmark for property values.

Short term pricing may fluctuate, but where land values support new development without overcapitalising, the medium to long term fundamentals remain strong.

It’s not just about what property sells for today. It’s about what it costs to build tomorrow.

PerthHomes RealEstateInsights WHITEFOXPerth

07/09/2026

Perth doesn’t have a land problem. It has a viability problem.

Drive through any of our inner suburbs and you’ll pass them, tired C-grade commercial buildings on well located sites, already zoned for density. Each one is an opportunity waiting for the right conditions to make it work.

The land is there. The zoning is there. What’s often missing is the numbers stacking up for a developer once you add planning risk, holding costs and time.

That’s where local councils matter. When they work with developers rather than around them, projects move from “maybe” to “feasible”. Feasible projects become dwellings. Dwellings become choice for buyers.

Nobody solves a housing shortage with rhetoric. They solve it with sites that work.

Chris Tonich
WHITEFOX

Off the plan is not a discount play. It is a time play. You fix a price today for a home that arrives in two years, and ...
07/09/2026

Off the plan is not a discount play.

It is a time play.

You fix a price today for a home that arrives in two years, and everything that decides the outcome, good and bad lives in that gap. So the question an off the plan buyer should be asking isn’t is this cheap? It’s what do two years do to me?

Chris Tonich
WHITEFOX

509/19 Olive Street, SubiacoOffers From $1.55MGrand Opening Sat 11:15am - 11:45amTop-floor living with serious scale.Thi...
04/09/2026

509/19 Olive Street, Subiaco
Offers From $1.55M

Grand Opening Sat 11:15am - 11:45am

Top-floor living with serious scale.

This brand new, never lived in residence combines three bedrooms, two bathrooms and three secure car bays with an expansive east facing balcony designed to extend the living well beyond the apartment itself.

Generous proportions, strong natural light and a highly functional floorplan make this an ideal option for downsizers, professionals or buyers wanting apartment convenience without compromising on space.

Positioned in the heart of Subiaco, with Rokeby Road, cafés, restaurants, shopping and transport all within easy reach.

3 BED | 2 BATH | 3 CAR
TOP FLOOR | EAST FACING | SUBIACO

For further details or to arrange an inspection, contact Chris Tonich at WHITEFOX.

03/09/2026

It’s all about perspective.

Yes, the Perth property market is normalising.

But for sellers, that doesn’t mean the opportunity has disappeared. If you’ve owned your property through the last four years, you’ve benefited from significant growth. The key now is making sure your price reflects today’s market conditions and that your agent has a proven, clearly defined strategy to position, market and negotiate your property properly.

Get those two things right, and there is still every opportunity to sell exceptionally well.

And for buyers, particularly those looking to upgrade, this could be one of the best opportunities we’ve seen in some time.

More choice. More time to make decisions. More negotiating power. And potentially a better opportunity to secure your next home.

The market hasn’t stopped.

The conditions have simply changed.

And whether you’re buying or selling, understanding how to use those conditions to your advantage is what matters.

A home open is only the beginning.The real value comes from what happens afterwards, the follow-up, the buyer conversati...
01/09/2026

A home open is only the beginning.

The real value comes from what happens afterwards, the follow-up, the buyer conversations, the feedback, the second inspections and the negotiation.

The objective isn’t simply to get people through the door.

It’s to understand who the real buyers are, where they see value, what might be holding them back and how to create the strongest possible position for the seller.

That’s where process matters.

Thinking of selling? Let’s talk about the strategy behind the sale.

26/08/2026

If you’re selling to buy, don’t make your next move based on an old appraisal.

I’m meeting more upgraders and downsizers who are negotiating harder on the property they want to buy because the market is starting to normalise.

That makes sense.

But you can’t negotiate today’s market on the way in, while still expecting the price your own property may have been worth two or three months ago on the way out.

Before you commit to your next purchase, get an updated appraisal.

Because even a small shift in the value of your current home can have a big impact on what you should be buying next.

Perth’s property market hasn’t stopped but it has changed.Since December 2025, the number of properties for sale across ...
25/08/2026

Perth’s property market hasn’t stopped but it has changed.

Since December 2025, the number of properties for sale across Perth has increased from 2,242 to 7,204.

Over the same period, weekly sales have fallen from 717 to 630.

That has taken Perth from just 3.1 weeks of available stock to 11.4 weeks.

The important point for sellers is this: buyers have substantially more choice, and competition for your property can no longer be assumed.

The quality of the campaign, the pricing strategy, the exposure and ultimately, the negotiation are becoming increasingly important.

I’ve put together a full Perth Supply vs Demand Market Briefing covering what has changed between December 2025 and August 2026.

DM me “REPORT” and I’ll send you the full copy.

Address

94 Rokeby Road
Perth, WA
6008

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