15/10/2026
From a single charcoal chicken shop in Sydney's west to a business targeting 200 locations nationwide, El Jannah has emerged as one of Australia's fastest-growing quick service restaurant brands.
Its expansion reflects broader shifts across the drive-thru sector, where convenience, accessibility and strong population growth are creating new opportunities for operators to expand beyond their traditional markets. As consumer preferences continue to evolve, drive-thru formats are increasingly becoming a key component of long-term growth strategies for leading food and beverage brands.
That story is now playing out in Melbourne's north. In Wollert, a purpose-built El Jannah drive-thru sits alongside McDonald's, KFC and BP within one of Victoria's fastest-growing residential corridors. More than 94,000 vehicles pass the site each week, while over 17,900 homes are approved or under construction nearby, helping explain why growth corridor locations are increasingly sought after by both operators and investors.
Furthermore, the opportunity is underpinned by powerful growth fundamentals, with the City of Whittlesea's population forecast to increase by almost 40% by 2041, cementing its position as one of Melbourne's fastest-growing municipalities.
Our latest article explores El Jannah's growth journey, the evolution of Australia's drive-thru sector and the market fundamentals underpinning demand for well-positioned quick service restaurant assets.
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