Jess Ruskin - HOME Sunshine Coast

15/09/2026

Are buyers making the same mistake they made during Covid?

Right now we’re seeing plenty of buyers sitting on the sidelines waiting for more certainty.

Yet, in many areas, this is one of the most favourable buying conditions we’ve seen in years:

✔ More choice
✔ Less competition
✔ Greater negotiating power
✔ More time to make a decision

It feels a lot like Covid. Many buyers waited for the market to hit the bottom before making a move.

The problem? Nobody knows where the bottom is.

What happened next was a sharp recovery, and many buyers who had been waiting found themselves chasing the market instead.

Will history repeat itself? Nobody knows.

But one thing hasn’t changed: trying to perfectly time the market is incredibly difficult. The best time to buy is often when you’ve found the right property and you’re financially ready to act.

Sometimes the biggest risk isn’t buying too early - it’s waiting too long.

What are your thoughts? Are buyers being cautious, or are they missing an opportunity?

10/09/2026

Buyers are still active, but they’re not behaving the way they were 12-24 months ago.

Why the hesitation?

• Media sentiment
• Interest rate uncertainty
• Legislative changes
• Economic concerns
• Waiting for conditions to improve
• Fear they may get worse

For years, buyers stretched their budgets because they didn’t know when another suitable property would come along.

Today, they have something they haven’t had much of lately: choice.

As more properties come to market, buyers are becoming more selective, taking longer to make decisions and negotiating harder.

Properties are still selling, but the market is becoming more competitive. For owners considering a move, it’s worth understanding where your property sits in today’s market rather than waiting to see what happens next.

Thinking of selling? Let’s have a conversation 🏡

14/08/2026

08/07/2026

71 Oloway Crescent Alexandra Headland 🌳🌊
Open This Saturday 12-12:30 🏡

25/06/2026

23/04/2026

Coming Soon - 71 Oloway Crescent Alexandra Headland 🌊🍃

Inspections By Appointment in the lead up to offical launch 🌴

Contact Jess Ruskin

23/04/2026

Coming Soon - 71 Oloway Crescent Alexandra Headland 🌊🍃

Inspections By Appointment in the lead up to offical launch 🌴

Contact Jess Ruskin 💁🏼‍♀️

16/04/2026

There’s no shortage of headlines at the moment, with shifting interest rates and ongoing economic conversations both here and overseas. It’s natural for buyers and sellers to wonder how all of this plays out closer to HOME.

What we’re seeing on the Sunshine Coast is a market that continues to hold its own. While global events can influence confidence and decision-making, our local market is being driven by something much more consistent: lifestyle demand. People are still choosing to live here, invest here, and make long-term moves to secure a place on the Coast.

Buyers are taking a more considered approach, but they’re still active and engaged. They’re asking the right questions, doing their research, and when the right property comes along, they’re ready to act.

If you’ve been watching the market and wondering what it all means for you, we’re always here for a conversation 🌴