18/09/2026
Private lending has a reputation problem.
And while I think parts of the industry may have earned it, I don't think those parts represent what good private lending looks like.
I've been on both sides of the fence – first as a broker and now as a private lender – and I've seen why some people approach private finance with a degree of caution.
There are lenders promising timeframes they can't realistically meet. Deals where the price seems to change as you get closer to settlement. And terms that look straightforward at the beginning but become a lot less straightforward once the process is underway.
Those aren't problems with private lending. They're problems with how some lenders operate.
To me, good private lending is actually pretty simple.
Be clear about what you can and can't do. Be upfront about what the money will cost. Don't promise a settlement timeframe you can't deliver. And if something changes, explain why.
Private lending is built around flexibility, but that shouldn't mean uncertainty about the lender you're dealing with.
I think the industry earns trust one transaction at a time.