Matt McEwan - Cunninghams

23/04/2026

What's the real story behind your property's price?

When buyers say, "it's too expensive," they're not always talking about the number. More often, they're telling you the story hasn't landed yet.

The right marketing, the right photography and the right agent can completely change how a property is perceived. And on the Northern Beaches, where lifestyle is everything, that story is your greatest asset.

At Cunninghams, we don't just list homes. We tell their story. If you're thinking about selling and want to know what your home's story could look like, we'd love to chat.
➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/advice-resources/what-your-propertys-price-is-really-saying/

22/04/2026

This gorgeous home captured exceptional buyer interest from the moment it hit the market, generating strong momentum and multiple offers ahead of auction.

In under 2 weeks, the campaign attracted 67 buyers to the open homes, with 12 buyers requesting contracts and four submitting offers. The property ultimately sold above expectations for an outstanding $4.85m.

If you're thinking of selling, get in touch today.

Matt McEwan 0411 231 231.

16/04/2026

What really happens behind the scenes when an offer is on the table?

Negotiation is where strategy, timing and experience come together, and where the final result is often decided.

In the final article of our Strategic Seller Series, we share insights from the sales floor, including how buyer behaviour, competition and market conditions all play a role in achieving a strong outcome.

In a more considered market, having the right team around you matters more than ever.
➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/negotiation-secrets-from-the-sales-floor/

09/04/2026

The Northern Beaches market has entered 2026 with strong foundations and a more considered pace.

While decisions may be taking a little longer, serious buyers are still active and well-positioned properties are achieving excellent results. It’s a market that continues to reward strategy, alignment and experience.

Read our full Quarter 1 Market Wrap to understand what this means for your next move.

➡ Head to our latest blog for more details.
https://www.cunninghamsre.com.au/blog/insights/market-matters-quarter-1-2026/

03/04/2026

A massive congratulations to my seller and buyer for 18/2 Greenwood Pl Freshwater. This one was snapped up very quickly, it went on line on Tuesday and was sold by Saturday.

02/04/2026

How much should you spend preparing your home for sale?

It is one of the most common questions we hear, and the answer is not always more. It is about spending wisely.

In article five of our Strategic Seller Series, we explore where styling and presentation can truly add value, and where to hold back to avoid overcapitalising. Including expert insight from our Property Enhancement Specialist, Angie Barbour.

Because the right preparation can make a meaningful difference to your result.

Head to our latest blog for more details

https://www.cunninghamsre.com.au/blog/advice-resources/styling-spend-vs-return-on-investment/

26/03/2026

Interest rates are back in the spotlight, but what does it actually mean for our local market?

We’re breaking down what’s changed, what’s driving it, and how buyers and sellers are responding right now on the Northern Beaches.

The key takeaway? The market isn’t stopping, it’s adjusting.

Head to our latest blog for the full update

https://www.cunninghamsre.com.au/blog/insights/interest-rates-inflation-and-what-it-means-for-northern-beaches-property/

21/03/2026

3 Gourlay Ave Balgowlah. A stunning family home in a quiet, convenient and very unique location.
Matt McEwan 0411 231 231
beaches

19/03/2026

The first two weeks of a property campaign can set the tone for everything that follows.

When a home first launches to market, buyer attention is at its highest. This is when the most active buyers are watching closely, attending open homes and making comparisons.

In article four of our Strategic Seller Series, we explore why early momentum matters and how strong preparation before launch can help create buyer competition and a stronger result.

If you are thinking about selling, this is a must read.

➡ Head to our latest blog for more details here: https://www.cunninghamsre.com.au/blog/advice-resources/the-first-two-weeks-on-market-and-why-they-are-everything/

13/03/2026

Price is more than just a number. It is one of the most powerful strategic decisions in a property campaign.

In article three of our Strategic Seller Series, we explore the psychology behind pricing and why the right strategy can attract more buyers, create competition and ultimately deliver a stronger result.

Understanding how buyers search, compare and decide can make a significant difference when it comes time to sell.

Read the latest article to learn more: https://www.cunninghamsre.com.au/blog/advice-resources/pricing-psychology-and-why-it-matters/

05/03/2026

The Northern Beaches property market has started the year with steady momentum, with February providing a clearer picture of buyer behaviour and market conditions for 2026.

Buyers remain active and engaged, with inspection numbers increasing compared with the same time last year. At the same time, decision making has become more measured, highlighting the importance of accurate pricing and strong alignment between buyers and sellers.

Our latest market wrap explores the key trends shaping the local market and what they may mean for the months ahead.

➡ Head to our website to read more: https://relink.au/marketmattersfebruary2026

26/02/2026

What do buyers on the Northern Beaches really look for when they walk through your door?

It is not just bedrooms and bathrooms. It is lifestyle, emotion and the feeling of home.

Article Two in our Smart Seller Series explores what drives buyer decisions, what creates competition and how understanding buyer priorities can shape a stronger campaign and a better result.

If you are thinking about selling, this insight could make all the difference.

👇 Click the link below to read more

Understanding the buyer motivations behind every offer is one of the most powerful advantages a seller can have.