09/04/2026
🎬It's live.
The Broker Edge: Property Intelligence That Closes Deals — an article we've been building toward is now published in Australian Broker Editor.
Five brokers. One private room at Café Sydney. Zero scripts.
Here's what came out of it:
⮞ The confidence gap is real. Most clients stall between pre-approval and purchase — not because of money, but because no one is guiding them on what to buy, where to buy, or when to move. That gap is costing them.
⮞ Data alone is dangerous. Published property data can lag the real market by 60 to 120 days. Without someone interpreting it on the ground, it leads to bad decisions just as easily as no data at all.
⮞ The best brokers aren't just writing loans anymore. They're shifting from transactional broking to strategic wealth conversations — and the ones doing it are keeping clients for life.
Read the full piece here: 👉 https://bit.ly/4cdUsw1
At PRPTY360 we work with brokers who believe their clients deserve more than just a rate. The results speak for themselves. 👉 https://prpty360.com.au/broker-partner-program/
The panellists are:
Sean Wroe — Sakura Finance
Jehan Abay — Rate Money Cremorne
Minh Beaver — Evolve Money
Shelley McGinty — Preston Point Capital
Albert Saade — Velox Capital Pyrmont