16/06/2026
Ever wondered what a buyer’s advocate actually does? 🏡
You might have heard the term before, but not fully understood how they fit into a property transaction - especially if you’re on the selling side.
A buyer’s advocate works exclusively for the buyer, helping them search for the right property, assess value, and negotiate the best possible outcome. They act as the buyer’s representative throughout the entire process.
But what does that mean for sellers?
While they don’t represent the vendor, buyer’s advocates can have a real impact on how a sale unfolds - from how offers are structured, to how negotiations are handled, and how informed the buyer is when making decisions.
In this video, we break down exactly what they do and why it’s important for sellers to understand their role in today’s market.
If you’re buying or selling property (or just trying to understand how it all works), this is worth knowing.
Got another property question? Drop it in the comments and we might cover it in a future video 👇🏡
