30/03/2023
REALITIES OF THE 2023 MARKET
While recent news headlines suggest scary property market conditions, agents have a different perspective – seeing huge buyer demand & strong results for sellers.
Rising interest rates & softening property values mean those looking to make their next move don't have the same once-in-a-lifetime opportunities seen during the pandemic.
But what's the average seller to make of the current climate when deciding whether or not to list this year? Things aren't quite as gloomy as some in the media make out.
NINE THINGS SELLERS MIGHT NOT KNOW
THIS YEAR MARKS A RETURN TO A MORE SUSTAINABLE MARKET
Rather than wishing to return to the lofty years of the pandemic & its unsustainable price growth, experts are appreciating a return to reality & more stable market conditions.
What's happening at the moment is normal. It’s clearly come off the extreme heat of what was a very chaotic market post-Covid. We’re back to a normal rhythm, it's a much more productive market than what’s being written about.
The first three auction weekends of the year saw a decent volume of 60-90 properties, with a 75-82% clearance rate, which is very healthy. Prices are really stable, & buyer activity is strong, which is a good sign. Buyer enquiry is 40% up from a year ago & there's a shortage of property. Now is a good time to sell because, with little choice, buyers are looking at everything that's available.
Despite what people are seeing in the media, current conditions reflect a return to stability. The Covid market was unprecedented, it simply wasn’t normal & probably won’t be repeated.
Canberra has had the smallest price decrease & has stabilised further this quarter, which shows conditions aren't as bad as what's being touted in the media. From stats & history, we can tell it’s a market that's returning to normal. However, people are worried about mortgage serviceability in the current climate.
Rates of mortgage pre-approvals are increasing, so borrowers have access to the finance they need to purchase.
DEMAND FOR HOMES IS MOSTLY HIGHER THAN IT WAS PRE-PANDEMIC
It's correct to say that demand has dropped in some regions from what it was before the Reserve Bank started raising interest rates in May 2022. However, recent data shows that buyers are coming out in greater numbers in most areas than they were before the pandemic boom began.
THE REALITY IS DIFFERENT TO WHAT'S BEING SPLASHED ACROSS THE FRONT PAGES
If you’re not witnessing demand for properties in person it’s be hard to understand what's happening. If you’re only moderately watching the market, you'd pick up the paper & get a very negative take. It comes down to where you’re looking for your information.
The market is dramatically undersupplied in many areas. Every agent is saying they need more stock, if you were to double the amount of current stock, all of that would be bought in a matter of weeks. There is that amount of demand at the moment.
For those on the fence about whether or not to sell this year, don't take an agent's word for it – go out & see it for yourself. There are markets within markets, so taking a broad view of a major city is likely to give an incomplete picture.
Gauge the temperature, there are always anomalies & pockets that buck the trend. But seeing it in person will give you confidence. Don't just believe everything you see on the front page.
INTEREST RATE RISES AREN'T STOPPING MOST PEOPLE FROM BUYING
While the multiple interest rate rises have dampened demand from its staggering peak, there's still plenty out there looking to buy. People expected that rates would be going up & they have – we acknowledge that it’s having an impact.
There’s still a large group of people looking to make their next move & it’s superseding what’s available in the market. Those that are considering selling soon must understand that the only thing that dictates the market is buyer demand &, while it is as strong as it is, they’d be mad if they didn’t do it next six months.
Interest rate rises aren't putting most buyers off – they're just adjusting their expectations. Borrowing power isn’t what it was but that isn’t stopping buyers, they’re still purchasing. The fact that they need a bigger house than what they're in now just means they just won’t buy the fully renovated house.
In terms of interest rates, it marks a return to normal levels rather than the historic all-time lows that many got used to. It’s a normal rather than a negative environment.
BUYERS ARE UNDER TIME PRESSURE TO PURCHASE
Within the market in Sydney's west, for example, buyer enquiry levels are higher than this time last year. Due to the low stock levels, buyers are concentrating on what’s available now. They've factored in the interest rates rises – it’s not a shock anymore – & money is still relatively cheap.
The environment of rising rates actually adds a time-pressure element to buyer behaviour. Buyers are acutely aware that each time there’s a rise that their borrowing capacity is reduced. A year ago, if they could borrow $1 million, it’s now closer to $750,000, so there’s a time factor there. They don’t want to forfeit their approvals because next time it'll be less.
A TIGHT RENTAL MARKET HAS PUSHED MANY INTO BUYING SOONER
The national rental crunch has been a trigger for those that were on the cusp of buying to take the plunge. Because of this, the lower end of the market is moving quite well, Mr Honey said. Those selling in the affordable bracket should have a lot of confidence & see this as an opportunity. There's lots of competition as people still need a place to live.
The property market is different from other investment classes in that it’s a necessity as people need shelter. Rental prices are increasing, there's a significant shortage – if you can afford to borrow & buy then buying is a much better vehicle than relying on the rental market.
HOMES THAT HAVE BEEN PROPERLY MAINTAINED ARE SELLING FOR A PREMIUM
Buyers are looking for properties they can move into now. Well-presented, well-marketed, styled properties are getting more eyeballs. It's the turnkey homes that are getting above-market results.
Values of properties in Australia are still well up on pre-pandemic levels, so most homeowners will be sitting on considerable equity.
AGENTS CAN BE SURPRISINGLY HELPFUL WHEN IT COMES TO GETTING A GOOD RESULT
Agents' roles have changed drastically over the past few years. When it comes to helping a vendor get a good result while also minimising stress, agents now are more helpful than some might think. Good agents regularly assist vendors with home preparation by providing advice & putting them in touch with trusted local tradespeople for anything that might need doing before a property is listed.
The vast majority of our work is almost project management now. Sellers need to make sure they hire an agent who can help get a property ready for sale properly. The role has really changed – agents have access to a lot of trades, whether it be re-roofing or other things.
Sellers need to concentrate on controlling what they can control. There are no shortcuts in this market. If you go for a full market campaign & create competition, you’ll get a great price.
IF YOU WAIT FOR THE 'PERFECT' TIME TO SELL, IT MIGHT NOT TURN OUT THE WAY YOU THINK
While it'd be nice if real estate transactions could be quantified into an easy calculation, the reality is that for most vendors, it's almost always highly personal. The reasons for transacting property are often based on very emotional life events such as births, deaths, retirement & changes in employment – many of which are outside of our control. So the best time to sell is simply when you're ready.
The other factor is that if you’re selling in this market, you’re also buying in this market. So if you sell your home for more, then often you'll need to spend more to get into your next home. Many downsizing homeowners held out for the highest price possible during the Covid boom, only to find homes in the area they wanted to move to had also increased in value.
FIVE TIPS TO GET A GREAT RESULT WHEN SELLING IN 2023
While it goes without saying that conditions are different from the Covid-fueled boom enjoyed by sellers in previous years, vendors are still getting great results right now.
AGENTS SUGGEST FOLLOWING THESE TRIED & TESTED STEPS
GET EDUCATED ABOUT YOUR LOCAL MARKET
If you’re interested in selling & moving on, do your own research about the local market rather than buying into negativity in the media. It's important to go in educated about similar properties that are selling.
Sale prices are still good, but the really strong market has left us, so it’s important to have realistic expectations about what kind of outcome you might achieve. It's about being prepared, listening to the market, & moving on.
WORK WITH THE BEST AGENT YOU CAN FIND
Working with a seasoned agent will help vendors navigate the ups & downs of the selling process. Enlist the help of an agent who has worked through different market conditions before, the good & the bad, so that you can be assured you're getting the best advice.
A good agent will also be able to give you recommendations around the expectations of current buyers & be able to provide practical advice when it comes to preparing the property for sale.
DON'T SKIMP ON MARKETING
Getting as many people, from all ends of the market, through your property will give you every chance of getting the best result possible. Turn up the marketing in the right areas & put the property out to every single potential buyer to get everyone through you possibly can. Aim to create that competition so you can get the premium price that you deserve.
REMEMBER THE BASICS ABOUT PRESENTING A HOME FOR SALE
Don't forget the basics of getting your home ready for sale including:
- Completing any outstanding maintenance
- De-cluttering
- Having the home styled.
GET ADVICE BEFORE TAKING ON ANY BIG RENOVATIONS
If you’re wondering whether it's worth doing before you go to sell the property, or whether it makes more sense to accept less for the sale knowing the buyer will be factoring in having to pay for that themselves the best person to speak to about these kinds of issues is an experienced local agent.
By enlisting the premier agent in your area they'll be able to tell you what is going to drastically impact the selling price. There might be quick fixes that sellers aren't aware of. In any market, it's imperative to present the home in the best possible way. However, trades are expensive & there’s a time factor with that too.
MISTAKES TO AVOID WHEN RENOVATING
Some trades might take months to complete a job, he explained, so it's important to weigh up that time factor against the extra money you can potentially make. If you're going to spend big upgrading the kitchen only to break even, then it's not worth it.
But if there are small things a vendor can do that make their home appeal more to buyers, & therefore get a higher price, then sellers should weigh that up.
There’s always a perfect buyer that is willing to spend more, sometimes it’s even circumstance-related, not product-related, such as a short settlement period. A layered approach with marketing will ensure you’re going to reach the most people.
Take the advice of the professionals – we’re in a strong market but it’s not white hot, mistakes can cost you a lot.