10/13/2026
๐ก MYTH: Buying directly from a builder without a REALTORยฎ saves you money!
Many buyers believe that if they don't use a REALTORยฎ, the builder will save on commission and pass those savings along as a discount.
But here's the truth: It's not that simple.
Builders don't automatically reduce the price just because you're buying without your own REALTORยฎ. The price and incentives may be exactly the same.
And remember, the builder's sales representative works for the builder โ not necessarily for you.
Before you decide to go it alone, make sure you understand what you're actually saving, what representation you may be giving up, and what you're agreeing to in that purchase contract.
Buying a new-build home? Get informed before you sign. ๐ก
Liz Ismail | REALTORยฎ
CIR Realty | Calgary Home Girls