08/17/2026
Summer Reflections from 50 Years in Commercial Real Estate – “Don't just participate in the industry…use your position in the industry to change what good performance means.”
As an "industry elder" reflecting on a 50-year journey in Canada's commercial real estate business, I always enjoy meeting university students interested in real estate, as well as young professionals beginning or evolving their careers.
My career philosophy has always centered around the concept that commercial real estate leadership should be measured not only by financial rewards and performance, but also by the social, arts, cultural, and environmental value a professional creates.
If I could offer a little advice today, to these young professionals it would be this:
• Choose your employers deliberately and carefully. Before “raising your corporate job flag” at ABC Corp, investigate what a company does locally, not just what appears in its corporate-responsibility materials.
• Look for evidence, not branding. Does the firm foster community investments in local arts and culture partnerships, charitable causes, environmental programs with sustainable-building practices, adaptive reuse, energy efficiency, with measurable outcomes?
• Become an initiator. If a worthwhile social, arts, cultural, and environmental initiatives don't exist, create them and lead rather than waiting for corporate leadership or industry associations to act.
• Connect sustainability to capitalism. High-performance, ecologically intelligent buildings aren't merely altruistic projects. They can reduce operating costs, improve asset value, attract tenants, enhance employee experience, and strengthen long-term returns.
• Think beyond trade organizations. Industry associations can help, but meaningful innovation often comes from individual professionals who decide to push the boundaries of conventional practice.
• Build a personal legacy. Your professional résumé can ultimately demonstrate two parallel forms of performance: what you accomplished economically and what you contributed to the communities and environments in which you worked. The particular compelling proposition here is that social & environmental responsibility and commercial success don't have to be separate objectives. In commercial real estate, the best projects can make the building, the owner, the tenants, the community, and the environment better simultaneously.
As an example, related to my advice noted in this posting; Over my 50-year career in commercial real estate, my legacy will be defined in part by:
• My community service over the past 25 years at the Calgary Drop-in Centre, Canada’s largest emergency shelter assisting unhoused and addicted citizens.
• My work in 2004/5 on the development team as the retail leasing lead at the Bison Courtyard on Bear Street in Banff, Alberta. This mixed-use, high-performance LEED Gold Standard green building is a blend of retail, residential and restaurant space. An innovative Tripple Bottom Line lease was created for this project. The document was the first of its kind and includes among other unique features, an incentive program where commercial tenants can earn rental rebates by implementing initiatives that reduce environmental impact, improve environmental performance, or contribute to the social fabric of the community.
• My current service as a volunteer Board member at cSPACE Projects Inc. a social purpose enterprise celebrating its 15th anniversary in 2026 that is dedicated to supporting communities of artists, non-profits, and entrepreneurs working at the creative edge of change. cSPACE Projects develops creative places that activate people and ideas to ignite collaboration and community-led innovation. Currently cSPACE has a 145,000 square foot portfolio of creative arts & culture spaces in Calgary, Alberta.
In other words: “don't just participate in the industry…use your position in the industry to change what good performance means.” Start early, your career in commercial real estate will be long. What will your legacy be? Remember, your résumé and those of your generation will be evaluated on the merits of your professional performance in conjunction with your individual social and environmental innovations, contributions, and stewardship. Don’t let me down…
Finally, be thoughtful about whose advice you accept—but be patient with grizzled veterans like me who are inclined to offer it. Career advice is a form of nostalgia. Giving it is a way of reliving past commercial real estate triumphs and transaction battles through the fog of time—recycling those memories, painting over the rough edges, and appreciating them for all they're worth.
After 50 years, I've come to believe that while buildings shape skylines, it's the people you build them with who shape your career.”