10/10/2026
Gen Z buyers lead every generation on affordability trade-offs
It’s interesting to see how Gen Z buyers are approaching homeownership—they’re showing more financial flexibility than any other generation, willing to cut spending and opt for smaller homes to make owning property a reality. In my experience working with families, corporations, and investors since 2005, I’ve noticed this shift firsthand. Canadians, in particular, seem the most open to downsizing, while British buyers are a bit more reluctant to compromise. As our market evolves, these changing attitudes offer new opportunities and challenges for everyone involved in real estate.