Chris Reid Century 21 Leading

Chris Reid Century 21 Leading If it’s a new home in Edmonton, talk to me. New homes & quick possessions only. Builder insight. Buyer protection.
⬇️ New Home Buyer Strategy Call I do.

If you’re buying a new home in Edmonton, this is where you start. I specialize in new homes and quick possession properties in Edmonton and surrounding areas, helping buyers navigate builder inventory, pricing, and the full new-construction process with clarity and confidence. While I occasionally assist with select resale purchases, my business is intentionally focused on new construction, where specialized knowledge makes the biggest difference. Buying a new home isn’t as simple as choosing a floor plan. Builder incentives, pricing strategies, payment structures, architectural controls, warranties, and timelines vary widely — and many buyers don’t realize the risks until they’re already committed. Most agents don’t fully understand these details. I work closely with builders and have deep insight into how their sales teams operate, how pricing and incentives actually work, and where buyers can unknowingly overpay or miss important protections. My role is to educate, advocate, and protect, so my clients can make informed decisions with confidence. As a solo agent, I stay personally involved in every step of the process. There’s no handoff to assistants or team members — you work directly with me from your first conversation through possession. Clients appreciate my hands-on approach, clear communication, and strong advocacy, especially when navigating quick possession opportunities or building from the ground up. I believe real estate should be handled with integrity, preparation, and transparency. I don’t cut corners, I don’t play games, and I don’t pressure clients into decisions that don’t feel right. I also value clear boundaries so I can show up fully prepared and focused for every client I work with. If you’re deciding between building or buying a quick possession, want clarity around builder incentives and hidden costs, or simply want expert guidance before committing to a new home in Edmonton, I’m happy to help. If it’s a new home in Edmonton — talk to me first.

📍 Reduced Price 📍 This recently reduced home at 12532 34 Avenue Sw in Edmonton won't last long, so, don't wait to set up...
09/19/2026

📍 Reduced Price 📍 This recently reduced home at 12532 34 Avenue Sw in Edmonton won't last long, so, don't wait to set up a showing! Reach out here or at (780) 717-5267 for more information!

Introducing a brand new community, Desrochers Grove, a harmonious community nestled in Heritage Valley. Visualize treelined streets, front porches and sidewalks. Desrochers Grove is inspired by a nostalgia feel. This community is a short walk away from Father Michael McCaffery & Dr. Anne Anderson...

📍 Reduced Price 📍 This recently reduced home at 3416 126 Street Sw in Edmonton won't last long, so, don't wait to set up...
09/18/2026

📍 Reduced Price 📍 This recently reduced home at 3416 126 Street Sw in Edmonton won't last long, so, don't wait to set up a showing! Reach out here or at (780) 717-5267 for more information!

Introducing a brand new community, Desrochers Grove, a harmonious community nestled in Heritage Valley. Visualize treelined streets, front porches and sidewalks. Desrochers Grove is inspired by a nostalgia feel. This community is a short walk away from Father Michael McCaffery & Dr. Anne Anderson...

📍 New Listing 📍 Take a look at this fantastic new property that just hit the market located at 582 172 Avenue Ne in Edmo...
09/18/2026

📍 New Listing 📍 Take a look at this fantastic new property that just hit the market located at 582 172 Avenue Ne in Edmonton. Reach out to (780) 717-5267 for more information.


BRAND NEW, ENERGY-EFFICIENT & NO CONDO FEES! Welcome to the Fraser by Landmark Homes in Marquis Ravine. This thoughtfully designed 1,150 sq. ft. FREEHOLD townhome offers 2 bedrooms, 2.5 baths and a bright, modern open-concept layout. The main floor flows seamlessly between the kitchen, dining and...

📍 New Listing 📍 Take a look at this fantastic new property that just hit the market located at 271 Paterson Link Sw in E...
09/18/2026

📍 New Listing 📍 Take a look at this fantastic new property that just hit the market located at 271 Paterson Link Sw in Edmonton. Reach out to (780) 717-5267 for more information.


Our unique Sierra floor plan is Located on Paterson link, within minutes of Paisley's Off Leash Dog Park, Playground, Greenspace with Walking Trails and 2 Large Commercial Spaces. This home is built on a Conventional Lot (Non- Zero) with Front Landscaping. There is an Enclosed Side Entrance with ...

📍 Reduced Price 📍 This recently reduced home at 5636 Hawthorn Way Sw in Edmonton won't last long, so, don't wait to set ...
09/18/2026

📍 Reduced Price 📍 This recently reduced home at 5636 Hawthorn Way Sw in Edmonton won't last long, so, don't wait to set up a showing! Reach out here or at (780) 717-5267 for more information!

A BRAND NEW laned home in the highly desirable Orchards community ready for October Possession. The BRISTOL welcomes you with a great room with LARGE WINDOWS, a REAR KITCHEN, oversized dining area, a FLEX ROOM and ample storage including multiple main floor closets and a spacious pantry. The desi...

📍 Reduced Price 📍 This recently reduced home at 5311 Hawthorn Close Sw in Edmonton won't last long, so, don't wait to se...
09/18/2026

📍 Reduced Price 📍 This recently reduced home at 5311 Hawthorn Close Sw in Edmonton won't last long, so, don't wait to set up a showing! Reach out here or at (780) 717-5267 for more information!

**LIMITED TIME: DECK & FULL LANDSCAPING PROMO**Welcome to the Hazel, a stylish double attached garage duplex in The Orchards, just steps from a pond and K-9 public school. The open-concept main floor features LARGE WINDOWS, a bright great room, spacious dining area with a sliding patio door, and ...

Sometimes, a little less colour leaves more room for imagination. 🎨🏡Neutral walls can create a versatile backdrop and he...
09/17/2026

Sometimes, a little less colour leaves more room for imagination. 🎨🏡

Neutral walls can create a versatile backdrop and help buyers picture their own furniture, style and life in the space.

Are you team neutral or team bold?



📍 New Listing 📍 Take a look at this fantastic new property that just hit the market located at 3416 126 Street Sw in Edm...
09/15/2026

📍 New Listing 📍 Take a look at this fantastic new property that just hit the market located at 3416 126 Street Sw in Edmonton. Reach out to (780) 717-5267 for more information.


Introducing a brand new community, Desrochers Grove, a harmonious community nestled in Heritage Valley. Visualize treelined streets, front porches and sidewalks. Desrochers Grove is inspired by a nostalgia feel. This community is a short walk away from Father Michael McCaffery & Dr. Anne Anderson...

The market is only part of the conversation. 🏡Your needs, timing and goals matter just as much when deciding what your n...
09/14/2026

The market is only part of the conversation. 🏡

Your needs, timing and goals matter just as much when deciding what your next move looks like.

Thinking about making a move or curious about your options? Let’s talk.



Address

#130 14315 118 Avenue NW
Edmonton, AB
T5L4S6

Opening Hours

Monday 8am - 9pm
Tuesday 8am - 9pm
Wednesday 8am - 9pm
Thursday 8am - 9pm
Friday 8am - 9pm
Saturday 10am - 5pm
Sunday 9am - 5pm

Telephone

+18256085499

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