09/02/2026
Thinking of selling? Don't let an app decide your home's value.
You've probably typed your address into HouseSigma and watched a number pop up in seconds. It's fun, it's free, and it's a great starting point — but here's the thing: even HouseSigma says so themselves. Their own team has stated that "there is no perfect AVM (automated valuation machine) in the world" and that the estimated price "should be used as a starting point for your research, not a number you should follow to the T."
So what's actually happening behind that number?
The Pros:
It's instant, free, and easy to use. It pulls sold price history and market trends, which is genuinely useful for getting a general feel for your neighbourhood.
The Cons:
It's never stepped inside your home. It can't tell if you renovated your kitchen last year or if your basement still has the same carpet from 1995. It relies on broad comparables and algorithms that can shift the estimate day to day, and it can't account for pricing strategy — like underpricing a home to spark a bidding war, which can significantly change what a home actually sells for.
That's the gap a real estate agent fills.
When I price a home, I'm not running a formula — I'm walking through your space, comparing it to homes that actually match yours in condition, upgrades, and location, and reading what's happening in the market right now, this week, not last quarter's data. Here's what that looks like when you work with me:
A custom Comparative Market Analysis based on real, comparable sales — not a generic algorithm.
An in-person walkthrough to account for your renovations, upgrades, and unique features.
Professional photography and marketing to show your home at its best.
Pricing strategy built around current buyer demand, not outdated data.
Negotiation on your behalf from offer to closing.
A trusted network of lawyers, inspectors, and mortgage brokers to guide you through the whole process.
An app can give you a guess. I can give you a strategy.
If you're curious what your home is actually worth, I'll give you a free, no-obligation home valuation — head to darwingutierrez.remaxrecentre.ca and let's talk numbers that mean something.