W4R - Writer for Rent

06/18/2012

Helping Ontario High School Students Get Green. Landscaping business financially supports high school students in green industries classes to create an educated workforce he can hire in the future. - PR11902533

06/18/2012

I have four different business cards; each one is designed for a specific audience. Two are for W4R, another one is my "social card" with all the ways to connect to me and the fourth one is my volunteer organization TEDxWaterloo. I may just have a new one with a QR code that sends folks to a webpage with all the information and more...

06/13/2012

Relationships are reserved for people. Trust, on the other hand, is something that companies can build upon with their customers.

This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we fo...

06/12/2012

Every business has a story to tell. Today I wrote about how a local landscaping company TNT Property Maintenance supports a high school - KCI - in their horticultural program. They've just introduced a loyalty program where KCI gets 2% of every KCI supporter who purchases goods/services from TNT Property. Now this is a Triple Win idea. TNT Property increases its customer base, people who purchase landscaping goods and services now can feel good about donating to KCI (without having to actually give money), and KCI gets the much needed cash rebate to help them buy tools, seed and equipment for their horticultural program. PLUS...students now see "green industries" as a career path so that helps to increase our skilled workforce for the landscaping industry. THIS is using a common idea (loyalty programs) but ensuring everyone wins. What stories do you have that you need your customers or your "fans" to know...