06/23/2026
We have access to more information than ever before. Too much of it is unreliable or inaccurate.
Well, here are 3 common myths debunked.
1. When buying a home, you’ll get a deal by going straight to the listing agent.
To know this is false, you need only to answer 3 questions:
· Who pays the commission, buyer or seller?
· How do you get a discount on something you’re not paying for?
· If you’re the seller, you likely paid the commission. What if you found out your agent was giving some of it away to benefit the buyer?
2. Open Houses Sell Houses
Open houses can help a realtor find new clients. There is little to no benefit to the seller.
According to NAR (National Association of Realtors), a mere 2% of homes sell as a result of an open house. However, that number is overstated. Just because a buyer’s first visit to a home for sale is during an open house, they may still have an agent. And they would have bought it regardless of the open house.
3. Selling ‘For Sale By Owner’ Saves Money
Without an agent’s help, they may over price their home, in which case, it’ll take longer to sell. The longer it sits, buyers start to wonder what’s wrong with it.
Most buyers WILL be coming with an agent. They’ll have the advice of someone who knows pricing. And that agent has real estate negotiating experience.
In my experience, sellers that represent themselves save money on the commission. But they lose more than that on the sale price. And most often, they wind up paying the buyer’s agent’s commission.