02/17/2020
Happy Family Day, either because you have one or because you were born in one!
Here is my latest post.
One of the noblest feelings that one can have is owning a home. A place where you make memories and mind your business! But a time comes when you have to sell it. There could be many reasons for this. Whether the reason for selling is good or not so good, the most important thing to remember is that you should sell your home on your own terms (unless a financial institution took it over due to unavoidable circumstances or non-payment of mortgage and taxes!).
Here are some tips for ALL SELLERS; especially for the first-time sellers:
Multi-Pronged Process: Home selling is not just about calling a realtor and listing, unless you are in distress. It is team effort. You need to get your home ready. You need the help of painters, gardeners, handymen, and professional cleaners. If your home has any major issues, you need to consider whether you want to redo that kitchen top or bathroom sink and faucet before initiating the selling process. You need a team. Many realtors build a pool of resources that help in getting a home ready for sale. If you trust someone, use their expertise but also do your own research if you are the analytical kind and have time to research and shop around. A word of caution in choosing such service providers. While price matters, it is not everything. We know the old adage; you get what you pay for. That aside, RELIABILITY to deliver in time and quality of service or job are more important that PRICE. So, choose wisely.
Staging or Not Staging: Have no confusion on this. It is always a good idea to have a staging consultant visit your home and give you a report BEFORE you start preparing your house for sale. Ask your realtor to provide one, if he is also paying for your staging, like I do. Otherwise, you may engage one on your own. The staging consultant will tell you how to strategically place your furniture and décor and what colours to use for paintings, or where to have that chandelier in the drawing room and how to declutter etc. That adds value and makes the home more easily marketable. Depending on the size of the home, the cost can be between $150 and $450. A good staging consultant will also give you a plan to make your outdoors like kerb and backyard appealing for prospective buyers. I pay for these services for my CLIENTS.
Research Market: It is always a good idea to do some research beyond how much should your home sell for. Most of us have some idea and a seller always wants to sell his house for more. But look beyond. If you know and trust a realtor, ask him to send you the latest Home Market Report which also provides trends and behaviours of prices in your area that gives you an overview of the market.
Research Realtors: You need to exercise not only your preference but also caution here. Obviously, you ask your friends and colleagues. You need a realtor who is experienced, hard-working and conscientious. Sometimes, very busy realtors will intimidate you and may not give you enough time and advice at every step. Remember, a realtor is your eyes and ears for the purpose of selling your home. Choose someone who is dynamic and innovative, who listens to what you need and who is a collaborator and consultant and does not hesitate to go an extra mile to market your property and above all who is above board. Someone who under-promises and over-delivers.
Other Criteria for Choosing a Realtor: Check the registration status of the realtor on www.reco.on.ca. RECO also publishes the names of realtors who have been disciplined or fined for various offences while discharging their duties. Check whether the realtor has been involved in any such misconduct before hiring him. Once satisfied, have the agreement about all services in writing. Remember when you are a client, a professional realtor has a fiduciary responsibility towards you, and he must provide honest and conscientious service to you. He should be loyal and must keep your information confidential. Set the terms in black and white.
Staging and Commission: A time was when staging was thought optional. It is no longer so, unless you are selling an old and not well-maintained building in ‘As Is” condition. Your realtor should enlist all the services he provides including ‘Open Houses’, additional online marketing, website creation and social media marketing, TV and print media marketing. Ask the realtor if staging is included in the commission or is an additional cost. Staging costs money and it is important to understand the duration of staging in case the home does not sell within a certain period. I include staging in the commission.
Mortgage Blues: If you are also buying a property, you have to know whether you want to buy or sell first. An ideal solution is to have the same closing date for both transactions, but that can be stressful. If you sell first, where will you live in the interim and store your stuff? On the other hand, if you buy first, will your bank lend you the money if you haven’t sold your home yet? Meet your mortgage lender. Check if your mortgage is portable and would there be penalties if you had to cancel the mortgage early? Even when your mortgage is portable, at what rate would you get the additional mortgage and is ‘blending’ of mortgages to your advantage possible? In the event of a gap between buying and selling, is bridge finance available?
Important: If you use the services of a mortgage broker referred by your realtor, he must promptly and fully disclose to you whether he would be getting a referral fees from the mortgage broker. This is a legitimate part of the business. I have arrangements with three mortgage brokers who pay me referral fees. Not only do I promptly disclose this to my clients, but we also come to an immediate agreement how this fee will be shared.
Review Your Costs: It is important to review all costs from time to time. This includes cost of repairs, improvements and renovations, off-site storage, if needed; mortgage penalties, pre-listing home inspection in some cases, staging and commission costs, lawyer fees and moving costs and above all the land transfer fees for your new purchase, A study published in Home Market Report suggests that many people living in Toronto do not sell their existing homes and buy new ones because of the high Land Transfer Tax in the municipality. Unfortunately, this cost cannot be added to the mortgage and has to be paid when buying, before the transaction is effected. So, reviewing all your costs is an important factor in the decision-making process.
Price: This is the fulcrum in the process. Once your home is ready for sale, or even before that, your realtor should provide you with a Market Valuation Report about the property. I provide it free to any seller who wants to consider using my services. You need to review this and ask the realtor to adjust price if renovations and staging have made any difference. He should also look up if any comparable properties have been listed or sold during the last few days that can have an impact on the price. Pricing right is always the best strategy. Brace for a possible multiple-offer situation.
Understand Paperwork: There are two types of paperwork you need to understand and be educated about. First the easier part. You need to put together your utility and tax bills. Details of renovation and rental contracts, survey plan, if available; any warranties and liens on home before listing. It is always good to disclose them in advance. Second is the Selling Contract Documents. You would already have signed a Listing Agreement, Working with a Realtor and provided your ID for FINTRAC forms when finalizing your realtor. Now is the time to sign other forms like MLS Data Form, Agreement of Purchase and Sale, Confirmation of Co-operation Always ask your realtor to send them to you in advance, read them and ask questions before signing.
Understand the Process: It is important to understand that your realtor must take measurements of the home himself for proper verification; get the floor plan, professional pictures, virtual tours and brochures completed a day before listing. He must explain to you how showings and ‘Open Houses’ work. You must understand a review process and handling offers before the home is listed for sale.
I am confident you will find these tips useful. To keep this post short and readable, I have compressed many points but shall elaborate in future posts. I got an overwhelming response to my Last Post on Buyer Tips. Thank you all.
Au Revoir
Bushan Bhat