11/22/2025
🌟 Why I Don’t Do Open Houses Anymore (And What Most People Don’t Know)
When I first started my real estate career, I did every open house I could get my hands on.
It was a great way to build my business, meet future buyers and sellers, and get my name out in the neighbourhood.
And yes — on a rare occasion — I even had someone walk into an open house and buy that exact property. Every agent who’s been around long enough knows:
👉 that’s the exception, not the rule.
Most homes do not sell because of open houses.
Let me explain why I’ve evolved past them, and why I no longer offer them as part of my listing strategy.
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🔍 1. Open Houses Benefit the Agent More Than the Seller
This is the part nobody says out loud.
Agents do open houses to:
• meet unrepresented buyers
• farm the neighbourhood
• get future listings
• build their database
And there’s nothing wrong with that —
but it doesn’t actually help the seller in most cases.
The house sells because of pricing, marketing, exposure, and negotiations, not because strangers wandered through between 2–4pm.
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🔍 2. Only a Small Percentage of Homes Sell Through Open Houses
Depending on the market, only 3–7% of homes sell directly because of an open house.
And most of those buyers had already seen the property online anyway.
Open houses feel productive…
but they rarely generate a brand-new buyer.
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🔍 3. Open Houses Come With Real Risks
This is the part most sellers don’t think about.
Anyone can walk in:
• people casing the home
• people looking for prescription meds
• teams working together to steal small valuables
• curious neighbours
• looky-loos
• bored people out for a drive
Agents can’t supervise every room at once, and sellers often have no idea who was in their home.
There’s also liability if someone slips, falls, or damages something.
For many homes, the risk is higher than the reward.
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🔍 4. Open Houses Can Actually Hurt Certain Homes
Some homes show best in controlled, private showings, especially if they’re:
• dated
• in the middle of repairs
• not perfectly decluttered
• sensitive to smell or pets
• full of personal items
• containing tools, collectibles, or valuables
• occupied by people who value privacy
Open houses encourage browsing, not real interest — and casual browsers love to nitpick.
That can negatively impact how the home is perceived.
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🔍 5. I Choose Strategies That Actually Sell Homes
After 18 years in real estate, I focus on what actually works:
• correct pricing
• strong online presence
• professional presentation
• targeted marketing
• strategic timing
• strong agent-to-agent relationships
• skilled negotiation
• private showings with qualified buyers
These are the things that sell homes —
not opening the door to everyone with a free afternoon.
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✨ My Promise to Clients
I don’t do what “looks good.”
I do what works.
My job is to:
• protect your home
• respect your privacy
• reduce your risk
• and bring in qualified buyers who are ready to make offers
Open houses don’t align with that mission anymore.
And that’s why I’ve retired them from my toolkit.
If you ever want a straight, honest conversation about what actually sells homes in today’s market, I’m always here to help.