06/07/2026
https://writings.brentonzinck.com/2026/06/the-lazy-pride-dilemma-gay-realtors.html
My annual fight with corporate Pride branding felt like principle. Turns out, it was just comfortable cynicism. In an industry that rewards blank canvases and a world where safety isn’t guaranteed but actively backslipping, pulling my flag down to avoid looking performative looks a lot like retreat. So, here’s my compromise: a momentary, algorithm-friendly nod to the rainbow corporate checklist. Not because I love performative signaling, but because a visible marker is a statement for those who need a safe peer. My practice remains uncompromised, 365 days a year. The work isn't done.
