11/12/2021
What Happened to Zillow❓‼️
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Recently out of the U.S, Zillow has been making a lot of noise as the company had to slash their workforce by 25% and also put a stop to their autotmated IBuyer campaign which has been in place since 2018 which used an algorithm to buy & sell properties fairly quickly📈‼️
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In order for the campaign to have been profitable, Zillow’s estimates when acquiring properties needed to be more precise and now they are liquidating majority of the properties for less than they acquired them for. In Phoenix, AZ, for example, the company is liquidating 9/10 properties for a lower price than they purchased🏡‼️
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I recommend reading further into this case study, it does not directly impact our market but I feel it is a good example of companies can use tech for the acquisition of real estate marketshare and the failure of Zillow in this case something that we can learn from✔️‼️
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