10/26/2020
We sold our very first home without an agent (probably not something we should admit🙊) but we learnt an important lesson.
We used a discount brokerage and sold it fairly quickly. We saved about 6 k in realtor fees, popped the champagne and celebrated our “win”.
If your thinking about trying to save some money by using a discount brokerage or selling yourself… We completely get where your coming from. As you can see, we’ve been in your exact shoes! On the surface it may seem like the better option but, many people fail to look at the deeper picture.
It didn’t take long for us to realize that we actually shot ourselves in the foot.
We sold in a very strong sellers market. But hey, we had (subpar) photos taken, a sign on the lawn, and our listing put up on mls. Thats all you need we thought...if someone is serious about buying a house, they will find it when searching MLS… Right?! mmmm… not quite how it goes 😬.
If that same property was in our hands today, it would be presented differently. It would have professional photos and a 3d virtual tour to properly showcase the best aspects of the home. The lifestyle that the neighbourhood provided would be highlighted, and MOST IMPORTANTLY….. it would be in front of the face of thousands of qualified buyers online, through our effective social media campaigns.
The results would have been VERY different. We would have driven up interest in the property, increased competition and sold for at least 30 k more than what we sold it for… actually putting more money in our pockets.
We are currently in a VERY strong sellers market. Don’t make the same mistake we made years ago. Working with the right agent that goes well beyond the old school methods will translate into getting a higher price for your home and will make up the difference in commission and put more money in your pocket.
Huge exposure > means more buyers > means a faster sale & more profit in your pocket.