09/17/2026
Farm Marketer
Amy Perry Realtor - Farm Gate
Amy Perry
The Conversations That Can Change Your Farm's Future
Most farm families don't avoid succession planning because they don't care.
They avoid it because the conversations feel uncomfortable.
In this new episode of The Impact Farming Show, I sit down with Peter Manness Farm Management Consultant with MNP, to talk about the communication side of farm transition planning—the conversations that need to happen long before the paperwork gets signed.
One of Peter's biggest takeaways stuck with me:
"The outcome is the planning, not the plan."
People change. Families change. Plans change. The families who make progress aren't necessarily the ones with the perfect succession plan—they're the ones willing to start talking.
In this episode, we discuss:
• Why communication is often the biggest hurdle in farm succession.
• Why families avoid difficult conversations.
• The biggest succession conversations farm families struggle with.
• How an outside advisor can help families talk through difficult topics.
• The difference between treating children equally and treating them fairly.
• The assumptions parents and the next generation make about each other.
• Five simple questions every farm family can use to start the conversation today.
If your family has been saying, "We should probably talk about succession someday," this episode gives you a practical place to start.
Watch or listen to the NEW episode of The Impact Farming Show.
https://www.farmmarketer.com/Resources/ResourceItem?resourceItemId=646
TracyMBrunet
The Conversations That Can Change Your Farm's Future
Most farm families don't avoid succession planning because they don't care.
They avoid it because the conversations feel uncomfortable.
In this new episode of The Impact Farming Show, I sit down with Peter Manness Farm Management Consultant with MNP, to talk about the communication side of farm transition planning—the conversations that need to happen long before the paperwork gets signed.
One of Peter's biggest takeaways stuck with me:
"The outcome is the planning, not the plan."
People change. Families change. Plans change. The families who make progress aren't necessarily the ones with the perfect succession plan—they're the ones willing to start talking.
In this episode, we discuss:
• Why communication is often the biggest hurdle in farm succession.
• Why families avoid difficult conversations.
• The biggest succession conversations farm families struggle with.
• How an outside advisor can help families talk through difficult topics.
• The difference between treating children equally and treating them fairly.
• The assumptions parents and the next generation make about each other.
• Five simple questions every farm family can use to start the conversation today.
If your family has been saying, "We should probably talk about succession someday," this episode gives you a practical place to start.
Watch or listen to the NEW episode of The Impact Farming Show.
https://www.farmmarketer.com/Resources/ResourceItem?resourceItemId=646
TracyMBrunet
