05/22/2026
How to sell your home. A lesson in Buyer psychology š
This real life case study is a recent home sale right here in the westĀ end of Toronto:
A house sat on the market for 76 days at $1,199,000. The seller took it off the market and re-listed at $995,000. It sold in just 3 days for $1,200,000. That's the same house that didn't sell when it was priced at $1,199,000.
We see this all the time.Ā It's FOMO (Fear of Missing out) at play.Ā When you price a property low enough to generate a ton of action, buyers knowĀ they need to make a decision and pull the trigger or they lose the chance to get that house. Instead of negotiating with theĀ seller, they start competing with each other.Ā Ā
Except for a handful of unique cases, this strategy works in any market, all year round, for condos and houses.
Thinking of selling in Etobicoke or greater Toronto? DM me the word SELL to receive a free evaluation of what your home or condo would sell for in today's market.Ā I can also tell you whether this strategy would work for your situation.
Mary Pinelli, Real Estate AgentĀ
Royal LePage Signature Realty
š±416-998-MARY (6279)
š§Ā [email protected]