06/22/2026
One of the biggest mistakes sellers make is relying on yesterday's market to price today's home.
The headlines may tell you the market is up, down, or holding steady. But real estate is far more nuanced than that.
Every neighbourhood, property type, and price point is performing differently. That's why pricing based on what happened in 2022, or what a neighbour's home sold for months ago, can lead to unrealistic expectations.
Price too high, and your property may sit on the market longer than it should.
Price too low, and you may not achieve the outcome you're hoping for.
The most effective pricing strategy starts with current market data, recent comparable sales, and a clear understanding of buyer demand today.
Because in this market, the goal isn't to chase a number.
It's to position your home where the market is willing to respond.