Tofino & Ucluelet Short-Term Rental Marketing Guide

12/28/2024

Did you know that AOR in Tofino and Ucluelet peaks in July at 94% and 89% respectively, and then bottoms out in January at 34% and 30%? It is because of these facts that we have chosen to narrow down and focus our marketing efforts at boosting OFF-SEASON bookings and not year-round business. In fact, our hope is that the total volume of visitors to the Westcoast would be redistributed in order to achieve net growth, while DECREASING overpopulation and overconsumption during peak season. It is clear that our community's health suffers along ecological and social dimensions, and while profits from tourism are exciting and sometimes required for survival, we must look at industry goals from a holistic perspective, if we want to sustain that which makes the Westcoast attractive to begin with - it's pristine nature and tranquility, and its people who are responsible for the upkeep of that which makes the Westcoast what it is today. With that said, there is substantial room for off-season revenue growth, and our mission is to empower only a select group of STR hosts to capitalize on this opportunity while maintaining high sustainability and ethical tourism standards. Stay tuned for upcoming events and offerings focused on boosting bookings for the remainder of the off-season.

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06/23/2024

Hello, west-coast neighbour.
By reading this, you can count yourself a progressive STR host who is motivated to continuously improve their business and guest offering.
We are excited to tell you that we are here to boost your efforts with innovative marketing techniques and deep local market intelligence.
As of right now, we help hosts like you in 2 ways:

1. We assess your unique accommodations offering and your needs and goals and offer actionable guidance on how to optimize your business accordingly.

2. We invite b&b hosts with undesirable vacancies to join our “Last-Minue Deals” platform, which connects b&b hosts with motivated last-minute accommodation shoppers.

There is a lot of excitement around both of these 2 services, especially since we are west-coast focused, so we too are thrilled to share our insights and innovation with you.

Our first customers were our local friends, and we designed every aspect of these offerings around their best interests, so we know you’ll find them of great value.

If you haven’t chatted to us yet, say hello. We post here occasionally with insights you should find valuable, but the real magic happens when we get to know one another better and we start zeroing in on the best opportunities for your hosting business.

Looking forward to getting to know you.