08/07/2026
At this time, RE/MAX By The Bay Brokerage is pleased to share Real Estate Market Reports for the month of July 2026. Information is provided for the following areas: Wasaga Beach, Collingwood, Clearview, Blue Mountains, Meaford, Tiny Township, Penetanguishene, Midland, and Georgian Bay Township.
The provided reports are based on the available information as reported to the PropTx MLS System (using Matrix) in Ontario. Percentage differences, in particular in the smaller markets, can be skewed due to so few unit sales in the reported period, and market trends that are concluded in the larger markets, such as Collingwood and Wasaga Beach, help confirm a more accurate synopsis of the greater Southern Georgian Bay area as a whole.
General Observations:
In July 2026, there were a total of 255 residential and condominium unit sales (excluding vacant land and farms) reported in Southern Georgian Bay (Wasaga Beach, Collingwood, Clearview, Blue Mountains, Meaford, Tiny Township, Penetanguishene, Midland, and Georgian Bay Township). The number of sold units is down -3.4% from the previous month (264 Unit Sales in June 2026). And by the same comparison, the total number of residential and condominium units sold "year-to-date" is relatively on par with this same time last year (3,339 unit sales in 2025 versus 1,333 unit sales in 2026). This is a decrease of only six (6) unit sales combined at the end of July, based on the nine (9) different municipalities included in this review.
While the total number of reported unit sales in Southern Georgian Bay decreased by -3.4% in July from the previous month of June, many of the municipalities reported an increase in unit sales in July. In fact, Collingwood, Meaford, Clearview, Tiny, Midland, and Georgian Bay Township all reported the highest number of unit sales in July for all of 2026 year-to-date. The only two municipalities where sales cooled down in July entering summer were Wasaga Beach and the Town of the Blue Mountains. In particular, Wasaga Beach, where only 39 unit sales were reported in July in comparison to 92 unit sales reported in the previous month of June (-58% month-over-month). The two towns with decreased sales largely contributed to the overall decrease in sales being -3.4% in the greater area; otherwise, the majority of towns all completed their most productive month in July for 2026 year-to-date.
Real Estate Values:
Based on the 12-month average sales price of a residential unit (excluding vacant land and farms) reported to the multiple listing service (MLS), included herewith is a quick summary of value fluctuations in the larger towns of Wasaga Beach and Collingwood year-to-date (January 1, 2026, to July 31st, 2026):
Wasaga Beach
$691,337 in July 2026
Up by +0.8% from $685,729 in June 2026 (last month)
Down by -1.1% from $699,174 in July 2025 (-$7,837 from last year on average).
Collingwood
$913,716 in July 2026
Up by +1.0% from $904,328 in June 2026 (last month)
Up by +0.8% from $906,113 in July 2025 (+$7,603 from last year on average).
The 2026 year-to-date total value adjustment in comparison to 2025 in Southern Georgian Bay (Wasaga Beach, Meaford, Clearview, Tiny Township, Penetanguishene, and Midland) is, on average, down in value compared to the same time last year in 2025. However, the year-to-date average sales price in Collingwood, the Blue Mountains, and Georgian Bay Township are all up from this same time last year in 2025.
How's the Market?
New inventory coming onto the market has slowed down now that the spring market is behind us and we have entered the summer season. The increase in unit sales in June for some municipalities, and in July for other municipalities, can partly be credited to buyers acknowledging that the majority of 2026 inventory is already being offered for sale at this time. With new inventory now slowing down (fewer new options), buyers have been making a final decision based on what is available to them on the market.
The market statistically remains a great time for buyers to make a purchase based on low absorption rates. This, along with reasonable interest rates, few competing offers, and the purchaser's ability to negotiate a fair price, terms, and conditions.
For sellers, the reality of the market continues to conclude that there is, unfortunately, not a buyer in the market for every home that is being offered for sale. This can naturally add to the number of days on market for listings and requires seller patience to connect with the right buyer.
The current absorption rates in Southern Georgian Bay are as follows (sales/inventory):
Wasaga Beach 9% (39 sales / 447 listings)
Collingwood 20% (65 sales / 332 listings)
Blue Mountains 6% (19 sales / 323 listings)
Meaford 11% (15 sales / 143 listings)
Clearview 17% (30 sales / 177 listings)
Tiny Township 14% (32 sales / 226 listings)
Penetanguishene 17% (14 sales / 85 listings)
Midland 13% (24 sales / 182 listings)
Georgian Bay Township 11% (17 sales / 150 listings)
Summary:
The number of reported unit sales increased in most municipalities in July 2026, except for a decrease from June in Wasaga Beach and the Town of the Blue Mountains. We are even starting to see a small increase in value (year-over-year) based on the year-to-date average sales price in Collingwood, the Town of the Blue Mountains, and Georgian Bay Township.
With new available inventory slowing down and the increase in unit sales, the absorption rates have been improving to help find a healthier ratio and balance in the marketplace. While we are still statistically in a "buyer's market", the directional shift is starting to soften that buyer advantage.
Please take a look at the attached reports and contact a REMAX By The Bay Brokerage REALTOR® if you have any questions.
REMAX By The Bay Brokerage
Phone: 705-429-4500
Website: www.remaxbythebay.ca
