08/22/2026
STOP PAYING FOR LEADS. You don’t need them! 👀
Seriously.
Before you spend another dollar trying to generate more business, answer this:
How many leads are sitting in your CRM right now that you haven’t followed up with?
How many past clients haven’t heard from you in six months?
How many “not right now” conversations never got a next step?
That’s the opportunity.
Most agents don’t need another 100 leads.
They need to do a better job with the ones they already have.
My challenge:
Tomorrow morning, pick 5 people already in your world and follow up with them.
Not a generic “just checking in.”
Make it personal. Make it relevant. Give the conversation a reason to continue.
Stop chasing. Start following up.
That’s what moves the needle.
