12/04/2016
Yuma del Mar, change in strategy to develop property. Revised website focused now on attracting land buyer.
Historically, the company had focused on finding investors to go into a joint venture to develop the property. It had some parts of a master plan including a phase 1 with 1,700 lots planned. A strategy to sell to middle class villa or condo buyers using Fractional Ownership as a means to offer affordable vacation solutions to middle class buyers who could not invest in single owned expensive villas, especially considering that an American family disposes rarely of more than a month a year for vacations.
But in today’s conjecture, it has been decided to abandon the joint venture business model and simply place the complete property for sale – as is - and let the incoming buyer determine its future development and use. This way we open the possibilities to any type of development, low-end, middle, luxury – all to be planned by the future buyer. In consequence, the website is now all about the land features, location, photos and what to see and do nearby. Old plans can still be found in “Possible Developments” tab as inspiration only.