03/09/2019
The Estates Induction
• Background info: In 2018, sales in Allegria were worth 1 billion, most of the transactions were cash. This is a strong indicator of the demand in the market for this specific brand and it shows that the clientele for it exist and are willing to buy.
• Description
o The Estates is like Allegria but without a golf
o Big houses, but not as expensive as Allegria
o A signature community
o A timeless design
o Very exclusive- 545 units total
• Vision: Establishing a rural development with a social exclusion evolving around the calmness and leisure of country style communities. Its simple going back to simplicity with a twist.
o Low density, and is very different than anything we offered. Unique
o Meticulous
o Self sufficient/ Sustainable – fulfills the end users’ needs and requirements
o Resort type of residential community
Many outdoor activities
o Environmentally friendly
o Homogeneous community
• Location:
o On Cairo- Alex Desert road
o Nothing surrounds the project
o 150 Acres total out of 5000 Acres (New Zayed)
o New Zayed Ring Road- 50m
New road to connect this whole new area that is going to be developed.
Therefore, clients will not need to use the Cairo- Alex Desert road or the service road. There will be accessibility from Dahshour Road eventually.
o This is the first project to get the Ministerial degree and finalize all the paperwork in the area of New Zayed. NO Shart Fasekh
o Location in accordance to landmarks
From Sodic West to project- 6.5km
From Juhayna Square to project- 15km
From Sphinx Airport to project- 3.5km
• Almost like from Mirage City to Cairo Int. Airport
o New Zayed is the new model of West Cairo in general, must stress of this point to clients. This is the selling point
They are the trendsetters, this makes their ROI the highest later on.
Compare it to the people who bought in Katameya Heights 20 years ago.
Compare it to the people who bought in Allegria and saw the vision, and now made a big profit percentage.
VISION is the most important aspect, of what this area is going to be eventually, this is the future.
o There are TWO gates to the project
West road- from Dahshour- mainly for residents, the basic amenities are in front of the gate. This insures that no outsider will enter from this gate.
Another one towards Cairo alex Desert Road, this is where the F&B will be located, with a view of the outside of the project, this is to insure that we are not compromising privacy for the residents.
o There is 150m buffer zone between Cairo-Alex road and project to decrease noise, and this area will be a green space.
o Initially the land was 300 acres, now its 150 acres, so the cable lines (daght el 3aly) is closer to the land we left.
• Accessibility
o From Dahshour road- markaz el madina of new Zayed
o New Zayed Ring Road
o
• Clubhouse
o One of the main pillars of the project
o BRANDED CLUBHOUSE- international spa operator
Operator for Four Seasons, Ritz Carlton
o The approach of this is a country club, not a sports club
o Will offer signature services to residents, ex. Catering
o Walking distance to the Clubhouse and to the parks/open spaces in general
o Exclusive to the residents
• Other amenities in project
o Market/ pharmacy
o Clinic/ vet
o Nursery
o F&B
o Mosque
• Prototypes:
o SV- BUA 314m Land 510m
86 units
o MV- BUA 349m Land 600m
84 units
o LV- BUA 433m Land 680m
49 units
o FV- BUA 343m Bas 282m Land 980m
10 units
o TW- BUA 291m Land 375m
120 units
o TH- BUA 268-260m Land 297m
196 units
o All types have optional basements except for FV, its mandatory
o Footprint: 13 percent, including residential and commercial.
Initial plan was 750 units, decided on 545 units only and replaced the rest with open spaces and greenery.
Due to the small size of the land, we decided on making it a high end spacious project, this is where the name “The Estates” comes from. Each client has their garden, but also had the extra greenery.
We also got rid of the extra houses to increase open spaces, and so that two villas will not be exactly adjacent
• Masterplan
o Pocket parks
All pocket parks are connected to each other and to the central park through the biking/ walking rail; which is almost 3km
o Lakes distributed all over the project
o Sitting areas/ reading spaces for elders
o Kinds areas
o All LVs and FVs are located in the center area
60 units – 10 FV, 50 LV
o MVs and SVs have big spaces infornt of them
o Streets-
The road on the outline of the project is 16m + 20m greenery buffer zone, and then the New Zayed Ring road is located.
The road surrounding the centeral area in 24m.
The road in front of the entrance is 36m, four lanes in total, with a water feature in the center.
o Masterplan- international consultant- DIWAN
o Desert inc. office, designed the clusters of landscape in project
o Spaces between houses- minimum 6m , and it increase at the curved parts
o When project is delivered; there will be signages
• Building facades – very distinct
o Handrails- glass
o Stone cladding
o Wood cladding
o Double glazed windows
o The height and width of the glass windows is maximized
Panoramic view in all designs to look at the landscapes
• FV
o Height of reception in FV in 1.5 floors
o There is an outdoor staircase to connect the roof and garden
o All components are on the ground floor, but there is an extra room on the second floor that can be a living room or a guest room.
o 4 bedrooms including the one on the roof, and can add the living and make it 5 rooms.
o 19 – 20 million
• LV
o 5 bedrooms
3 bedrooms- first floor – en suite
1 bedroom/ office- ground floor
1bedroom/living room - roof.
o All units except for townhouse have provisions for elevators, there is space for it in the floor plan, and this elevator can reach the basement and roof.
o Penthouse can go up to 50% of total roof, not 25% like other projects, because the ministerial decree allows for up to 2.5 floors, but we decided to keep it single families only, so this maximizes the privacy
o All units include nanny rooms.
o Ground floor- 3.3m height
o First floor- 3.3
• MV
o 3 bedrooms – first floor
o 1 study room- ground floor
o Living room- roof
• SV
o 3 bedrooms- first floor
o 1 living room- roof
• Twinhouses
o Brochures will include mirrored prototypes, so it will say in the inventory R.
o Parking is two cars adjacent to each other, not behind eachother, to give feeling of space.
In all standalones and twinhouses.
o 3 bedrooms
o 1 living room on roof
• Townhouses
o 3 bedrooms plus living
o There is a 6m difference between the corner and middle townhouses because of the terraces.
o Penthouse for both middle and corner units
• Privacy
o Ramps leading up to the house, to give the feeling of privacy to clients.
o With maximizing greenery, houses will not be
• USPS
o High end amenities
o Single families
o Provisions for elevators in all types except townhouses
o Bigger penthouses
o Big green / open spaces
o Very nice facades, not just regular paint
o New Zayed in the new area
o Branded clubhouse
o Very limited number of units
• Delivery
o The clubhouse will be delivered before the first unit of phase 1 is delivered
o Delivery is after 4 years
2023
This is the case for the first phase only, the upcoming phases will have a closer delivery time.
• Payment plan
o Over 8 years- with more flexibility in terms of payment plans for the big units.
o Payment plan will be confirmed in two days, do not communicate it until then.
• EOI system
o Information is going to follow after induction
• Selling points
o Luxury brand
o It’s a signature community- much like Forty West, Allegria Residence, Allegria and Caesar
o Clients pay money for luxury, for status, to be part of the high end community
o Its very limited, its even less that Allegria; which includes more families
o We are the only developer who can achieve the vision, brand and legacy of this project
The idea of being distinct and special
o Client is also paying for quality
• How to reinforce it all:
o Outdoor campaign on main road
Mehwar
Sheikh Zayed
6 October bridge
15 mayo bridge
o Social media
o Event in Club S with high end clients by Hassan Abaza
o Personalized packages to the VIP clients
