Paragon Adeer

Paragon Adeer Building the Future, human-first.

19/05/2026

Alongside our hospitality advisor and founder of The Code: Katharina Jaeger, SumouBlvd is redefining urban living by prioritizing human connection and a holistic, active lifestyle. Designed to impact how cities are built globally, this project places hospitality, walkability, and shared experiences at its very core.

14/05/2026

Khalid Kaid, Chief Investment Officer at Sumou Holding, takes us deeper into the fully integrated experience behind Sumou Boulevard, revealing how the destination has been thoughtfully designed to serve the diverse expectations of visitors, investors, owners, and buyers alike.

From commercial vitality and investment potential to lifestyle, convenience, and long-term value, he highlights how every component of Sumou Boulevard has been carefully curated to create a destination that seamlessly balances experience with opportunity.

12/05/2026

Abdullah Al-Qahtani, Chief Business Development Officer at Sumou Holding, shares insight into the strategic alignment and shared vision that brought Adeer International, backed by Sumou Holding, and Paragon Developments together in a partnership built on ambition, innovation, and long-term value creation.

He further highlights how the complementary expertise and forward-thinking approach of both entities play a defining role in shaping the success of Sumou Boulevard, setting the foundation for a landmark destination and future developments yet to come.

10/05/2026

Saeed Al Nahdi, CEO of Sumou Holding, walks us through the strategic vision behind selecting Egypt as the home of Sumou Boulevard, and the long-term value the destination is set to bring to the evolving landscape of Mostakbal City.

He further sheds light on how Sumou Boulevard represents the beginning of a broader ambition, with a pipeline of distinctive destinations and forward-thinking developments set to shape the future in the years to come.

08/05/2026

Abdulrahman Al-Qahtani, CEO of Sumou Global Investments, shares with us more about the different components of Sumou Boulevard, and how it reflects the overall vision of Sumou and its partners.

06/05/2026

Sumou Boulevard is a one-of-a-kind destination with many different components that allows all the different needs to be met, making it the complete destination of the future; hear all about it from creators and partners of Sumou Boulevard.

05/05/2026

It’s nearly time for you to hear all about Cairo’s Future from the people behind it!

04/05/2026

This is where the future begins.
Everything you need, seamlessly within reach

An exclusive first look at what’s set to redefine the landscape. Industry leaders and top brokers gathered on site at Su...
03/05/2026

An exclusive first look at what’s set to redefine the landscape. Industry leaders and top brokers gathered on site at Sumou Boulevard for an intimate preview of the project, experiencing the vision, scale, and ambition firsthand before anyone else.

SUMOU Boulevard by PARAGON | ADEER is partnering with Minor Hotels to develop Cairo’s first urban Hospitality built arou...
29/04/2026

SUMOU Boulevard by PARAGON | ADEER is partnering with Minor Hotels to develop Cairo’s first urban Hospitality built around the philosophy of wellness — a destination where hospitality, well-being, and lifestyle converge in the heart of New Cairo.
This partnership introduces a new category to the Egyptian market: a city resort designed not only to host guests, but to restore them. Another defining layer in the SUMOU Boulevard experience.

أول منتجع حضري فاخر قائم على مفهوم الصحة والرفاهية في القاهرة يبدأ ملامحه في التشكّل
سمو بوليفارد، أحد مشروعات باراجون أدير، يعقد شراكة مع فنادق ماينور لتطوير أول منتجع حضري في القاهرة يُبنى حول فلسفة الصحة والرفاهية، وجهة تتلاقى فيها الضيافة ورفاهية الإنسان وأنماط الحياة في قلب القاهرة الجديدة
تُدخل هذه الشراكة فئة جديدة إلى السوق المصري: منتجع داخل المدينة لا يستضيف زوّاره فحسب، بل يمنحهم مساحة للاستعادة والتجدد، ليُضيف طبقةً مميزة أخرى إلى تجربة سمو بوليفارد

Sumou Boulevard by PARAGON Adeer has signed an MOU with Hilton; marking a defining moment for New Cairo’s most ambitious...
27/04/2026

Sumou Boulevard by PARAGON Adeer has signed an MOU with Hilton; marking a defining moment for New Cairo’s most ambitious mixed-use destination.
Hospitality. Residences. Culture. Wellbeing. All within one cohesive, walkable environment.
EGP 70 billion. ~$1.4B in total investment. Mostakbal City, New Cairo.
Egypt welcomed nearly 19M tourists in 2025. We’re building for what comes next.
شراكة استثنائية. رؤية حضرية جديدة
وقّع سمو بوليفارد من باراجون أدير مذكرة تفاهم مع فنادق هيلتون — في لحظة فارقة لأكثر مشروعات القاهرة الجديدة طموحًا
ضيافة. سكن. ثقافة. عافية. كل ذلك في بيئة حضرية متكاملة وقابلة للمشي
70 مليار جنيه مصري. ما يعادل 1.4 مليار دولار. مدينة مستقبل سيتي، القاهرة الجديدة
استقبلت مصر قرابة 19 مليون سائح في 2025. نحن نبني لما هو آتٍ

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