M squared.

08/09/2026

Quality you can see. A community you can feel.

Our homeowners share what makes Masyaf different — from the quality of every finishing detail to the community they’re proud to call home.

This is Masyaf Ras Alhekma

25/08/2026

The North Coast is becoming more than a seasonal destination.

At M squared, we are shaping a year-round living experience at Masyaf Ras AlHekma, where hospitality, wellness, dining, retail, and community experiences come together to create lasting value for homeowners and investors.

Read the full interview with our Chairman and CEO, Karim Malash, in Arab Finance: https://www.arabfinance.com/en/news/newdetails/m-squared-north-coast-demand-is-shifting-toward-year-round-living

Arab Finance: Egypt’s real estate market is witnessing a shift in developer priorities, with ex*****on, delivery, and the quality of integrated

16/08/2026

Backing the next generation of champions.

Proud to support Moutaz Wael, Natalie Robert, Ahmed Hesham & Malika Taymour as they push their limits and make their mark.

Young talent. Big ambitions. We’re behind them.

10/08/2026

Three powerful forces. One coastal destination.
Befit is now operating at Ritsa by Wander, at Masyaf Ras Alhekma.
Fitness, lifestyle, and summer energy all in one place.

29/07/2026

The lights. The glamour. The success. Those moments are easy to celebrate.

But what truly matters is the work no one sees. The relentless pursuit of growth. The discipline to keep showing up. The refusal to settle.

That’s why we’re incredibly proud to stand behind Aly Mazhar, HYROX PRO Athlete, for the 2026/2027 season.

Supporting every rep, every kilometer, every ounce of sweat. Standing by through the wins and the setbacks, because greatness is built long before the finish line.

Here’s to making history, together.

28/07/2026

The strongest partnerships are built to last.

26/07/2026

A recognition of visionary leadership.
Congratulations to Karim Malash, Chairman & CEO of M Squared, on being named among CNBC Arabia’s Top 100 Business Leaders 2026.