20/03/2026
We always try to push the limits of what is possible.
On March 12, together with Vitaliy Rushchynskyy (Prestige Expo Group), Antonio Bazán (Grupo BZH), Moises García (Arata Arquitectura), Alejandro Terroba (Bentley Marbella), and with the presence of José María García Urbano, Mayor of Estepona, Tyrian Residences hosted the first immersive event ever held inside a residential construction site on the Costa del Sol, bringing together nearly 1,000 guests.
Tyrian, the first beachfront fully serviced residences on the Costa del Sol, is unlike any other concept. It proposes a new way of living, and to make it tangible, it required a new way of experiencing it.
The event unveiled the first completed show apartment, revealing the scale, materials and level of detail that define Tyrian, and marked another first for the city: a partnership between a residential development and Bentley Marbella, introducing an exclusive fleet of three custom Bentley Bentayga vehicles available for residents.
The experience was conceived as an immersive journey through the project, developed by Velmure Marketing under a neuromarketing approach, exploring real estate through space, light, sound, scent and narrative.
Thank you to everyone who joined us, trusted us, and made it possible.
OUR PARTNERS
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| | | .olufsen.marbella
TYRIAN BRANDS
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| klafs.es | | | | |
IMMERSIVE EXPERIENCE CONCEPT
Velmure Marketingco .studio
