Craig & Co

Craig & Co What Craig & Co does is easily said but difficult to execute. Residential Real Estate: Curation, Refubishments, and Project Management to elevate your home.

Craig & Co…Chaos, Cracked. Making Homes Great. Easily said but difficult to execute. We offer Curation, Refurbishments, and Project Management to Elevate your Home. Who we are:

Louise Craig is the co-founder of Craig & Co. Having worked in Fashion in London,.New York, Paris, Sydney, Milan, and being of Danish origin, she has always had a strong eye for design. A serial entrepreneur owning high en

d mens´ retail shops in Copenhagen, restaurants in Southern Spain, and now Craig & Co with her husband Stewart, her passion has always been curating beautiful things. Curation: Helping you source quality with your own individual stamp. Mood boards and Design, followed by procurement that meets your agreed budget. This is not furniture packs, its a bespoke approach. Refurbishments: Helping you navigate the difficulty of refurbishing in Spain. Having done this multiple times, we know who´s good, who´s on time, and who will deliver. We get you quotes from contractors and sub-contractors so you can make an informed decision. Project Management: Eyes on the Ground. Keeping track of progress, with constant care and reporting, so you know when things are on track, and when to nudge to get things moving. Constant supervision is the way to get it done. Email [email protected] to start making your home great.

Well done Louise C. Craig of Craig and Co 💪The sweetest review from the sweetest of swedes 🇸🇪 ⭐ ⭐ ⭐ ⭐ ⭐ Refurbishment is...
09/09/2026

Well done Louise C. Craig of Craig and Co 💪

The sweetest review from the sweetest of swedes 🇸🇪

⭐ ⭐ ⭐ ⭐ ⭐

Refurbishment is a chaotic process: quotes in, changes, redesign, rethink, ex*****on, but ultimately it comes down to people - do you trust each other.

It’s nice to see trust resulting in happiness 😊

Craig and Co - chaos, cracked.

And so it begins...
08/09/2026

And so it begins...

07/09/2026

Yeah you know the score. This Friday 11th from 18pm-21pm

Craig and Co - Out on Location. Building quotes. 🧮Find it, buy it, renovate it, enjoy it.
28/08/2026

Craig and Co - Out on Location.

Building quotes. 🧮

Find it, buy it, renovate it, enjoy it.

17/08/2026

I’m starting a new National Holiday 📅 …

Kiss 💋 your property manager day!

It’s such a pleasure to return home to our house after the season - all cleaned, all organised, and all well managed!

Thanks Lokki Hosting !

It’s good to be home 🏡❤️

Hey Tigers! 🐅 28th Yeah?August Yeah?18pm Yeah?Shall we?
15/08/2026

Hey Tigers! 🐅

28th Yeah?
August Yeah?
18pm Yeah?

Shall we?

09/08/2026

Blog 20 - Test Case! Not for Sale. A new way to market?

Our close friends kindly gave us some beautiful footage they made.

Our idea is simple:
Every Home is a Brand.
Every Home has a Voice.
We just let it Speak.

*********************************

The Why?
You may not know this about me, but I was 1 of 4 copywriters at Maersk´s central marketing department. Chosen because I did one thing well, built from a very low attention span, I would turn everything into a 1 pager.
Management: "But Stewart, our sales team want a full presentation"
Stewart "They wont remember how to present it, the customer will be bored"

If you can´t distill a product into a simple, emotive, version of itself, you dont know how to market (or sell).

I dont think people get this.

***************************************

Here is an example. Under 60 seconds, I write a script, I narrate.

If anything else, its something different.

Multiple Shout Outs...Shout Out 1 Lokki Hosting seems you gave our guests a wonderful experience..."Our stay has been ma...
07/08/2026

Multiple Shout Outs...

Shout Out 1 Lokki Hosting seems you gave our guests a wonderful experience...

"Our stay has been marvelous, we love the house, the surroundings- and the service." - Guests from 🇳🇴

Shout Out 2 Lucas Glossop and Jesus from you got us ready

Shout Out 3 Gardener Manuel for making sure its always well maintained

Let me tell you what is stressfull when you´re away renting out your home, not knowing if we are delivering...

With this team above, we can breathe easy. Use them!

Our long term dream is to rent out more. Getting the team ready now is the way forward.

Villa Mas o Menos: https://lokki.es/en/4710626/villa-mas-o-menos-torreguadiaro

Blog 19 - Proprietary Data, Torreguadiaro.What do we do on holiday? we build, we analyse. In order to build, you need da...
05/08/2026

Blog 19 - Proprietary Data, Torreguadiaro.

What do we do on holiday? we build, we analyse.

In order to build, you need data sets, and what we have is unique. You see in the Agents MLS (Multi Listing System), there is no mandatory recording of ACTUAL sales price. That we just know, as we record it. What is more, this sample size is not small. Over 30 sales, and more coming (once they close). All types: frontline beach, villas on the hill, apartments in Playaguadiaro, plots.

This is what our AI Agent said in its analysis:
"
1. Insane appreciation on the same properties
Villa 1 (336 m² built / 1,110 m² plot):
€425k (Mar 2021) → €1.15 million (Jul 2025)
+€725k / +170% in 4.3 years → ~26% CAGR
Villa 2 (191 m² / 400 m² plot):
€275k (May 2022) → €715k (May 2026)
+€440k / +160% in exactly 4 years → ~27% CAGR

*** Costly Refurbishment was done on both***

These are the clearest proof of how hard the local market has run.

2. Price per m² explosion (apartments)

2021–2022 average: ~€1,740/m²
2023–2024 average: ~€2,850/m²
2025–2026 average: ~€3,540/m²

Highest €/m² ever:
El Patio apartment – €4,250/m² (€255k for 60 m², July 2025).
***Dont worry buyer, a new similar property just came on at €325k!***
Other high performers: El Patio E 1-bed beachfront) €3,917/m², Torre Patricia €3,800/m²

3. Forecast

2026–2027 (next 12–18 months)
Expect the average to be in the €3,800 – €4,100 /m² range by the end of 2027.
2030 Base Case Average €4,850-€5,150 range.
Note this is average: Higher for beachfront/sea view where you have higher CAGR.

4. Other notables

Las Colinas remains the villa heartland
Beachfront / sea-view apartments (El Patio, Torre Patricia, Torre del Rey, etc.) clearly command the highest €/m².
3-bed apartments are currently the sweet spot for volume and liquidity."

What does this mean? It means we can prove trends, we can forecast future growth, and we can value correctly. Not what you think something should sell at, but what historically has been the actual sales price versus list price.

Have investors who have bought and sold the same property done well? Yes. Provably.

What is this all for? Well we want to be able to work with absolute transparency. We want to bring a level of professionalism to this local market that no one has seen before. We want to be the one-stop-shop for all things Torreguadiaro.

Full launch in 2027.

Final words from our AI Agent:

"Quick takeaways for the village

Torreguadiaro has moved from a relatively quiet/coastal bargain area into a market showing strong, sustained price growth — particularly for sea-view and beachfront apartments and well-located villas. The two documented resales showing ~26–27% annualised returns are exceptional and illustrate how much capital has flowed in since 2021–22.

We will crack the chaos that is Torreguadiaro.

Dirección

Avenida Sur Del Mar 72
San Roque
11312

Horario de Apertura

Lunes 09:00 - 17:00
Martes 09:00 - 17:00
Miércoles 09:00 - 17:00
Jueves 09:00 - 17:00
Viernes 09:00 - 17:00

Teléfono

+34627048328

Notificaciones

Sé el primero en enterarse y déjanos enviarle un correo electrónico cuando Craig & Co publique noticias y promociones. Su dirección de correo electrónico no se utilizará para ningún otro fin, y puede darse de baja en cualquier momento.

Contacto La Empresa

Enviar un mensaje a Craig & Co:

Atajos

Compartir