04/05/2026
Where direct bookings leak before payment. All of the below push guests back to familiar channels:
1. Unclear rates cause guests to leave when they cannot tell what is included. Breakfast, taxes, cancellation, and total price need to be obvious.
2. If the booking path takes too many taps, guests choose the familiar channel. Mobile is the direct-booking front desk.
3. Cancellation, deposit, and payment rules should be visible before checkout anxiety starts.
4. A guest with one unanswered question is not a lead yet. They are a booking at risk.
Direct booking leaks are usually clarity problems before they are traffic problems.