ICG Property

ICG Property Innovation Collaboration Group (ICG) is an exciting collaboration between the nation’s top property services and PropTech brands.

ICG members are deeply committed to helping estate agents make the most of business opportunities.

Before you plan next year, what actually worked for your agency this year, and what did not? Most of us are too busy liv...
28/09/2026

Before you plan next year, what actually worked for your agency this year, and what did not? Most of us are too busy living it to stop and ask, and the lessons slip past unnoticed.

October is a good month to reflect properly. Inside ICG Community, agents share what genuinely worked for them this year and what they would do differently, so your review is sharpened by other people's experience, not just your own memory.

Reflect with people who have been through the same year https://bit.ly/4y1SgRu

27/09/2026

Every PropTech supplier in this industry makes money out of estate agents. Very few of them share it back.

ICG Collective flips that. Agents and suppliers come together, buy as one, and share in the returns instead of watching money leave the business one subscription at a time.

You're already paying for the tech. The question is whether you ever see anything back from it.

Join the Collective https://bit.ly/4k9MB62

27/09/2026

What Happens When Agents & Suppliers Think Long-Term Together

Cheapest isn't always best, and any agent who's been burned by a bad supplier already knows that.

When agencies and suppliers commit to thinking long-term together, they're aiming at a shared outcome, not just a transaction and that builds real trust over time.

Short-term relationships tend to fail for the same reason any one-sided relationship does.

A supplier chasing quick revenue, or an agency chasing the cheapest deal going, and neither side ends up happy.

It's a genuinely symbiotic thing, the supplier has to improve the agent's life and profitability, and the agent has to treat it like the business relationship it actually is.

Sellers don't choose an agency. They choose a person they trust to handle the biggest sale of their life. Which means, i...
25/09/2026

Sellers don't choose an agency. They choose a person they trust to handle the biggest sale of their life. Which means, in this business, your team is not just staff. They are the reason a client picks you over the agent down the road.

That is why developing your people is one of the smartest growth moves you can make. Better agents win more instructions, keep more sales together, and build the reputation that brings the next client through the door.

ICG Careers helps you grow exactly that kind of team, drawing on how the best property businesses develop their people. Invest in your team, grow your agency https://bit.ly/4zXUsvg

If you are running an agency into a cautious market, every pound of margin matters. ICG Collective is built to protect y...
23/09/2026

If you are running an agency into a cautious market, every pound of margin matters. ICG Collective is built to protect yours.

Every member we have seen saves at least £4,000 to £5,000 a year through the member offers, and take up the full range and a single office could save over £8,000, comfortably more than membership costs. It is one of the simplest upgrades you can make to your bottom line before autumn.

Speak to us about ICG Collective today https://bit.ly/4hTEyLM

When you need to know whether a tool is worth it, or a supplier is any good, the people with the honest answer are the a...
21/09/2026

When you need to know whether a tool is worth it, or a supplier is any good, the people with the honest answer are the agents already using them. The trouble is, those agents are usually your local competition, so you never get to ask.

That is the gap ICG Community fills. It puts you in a room with agents outside your patch who have no reason not to tell you the truth, so the calls you make this autumn are based on real experience, not a sales pitch.

Get honest answers before you commit. Join the conversation in ICG Community https://bit.ly/4y1SgRu

20/09/2026

The Difference Between Busy Agencies and Well-Run Agencies

Being busy and being productive are not the same thing, and most agencies confuse the two.

You can be flat out all day and still not moving forward if there's no system turning that effort into an actual result:
An invoice, a transaction, a piece of business done.

Everything starts with leadership, long before tech or suppliers even come into it.
Get the leadership right, get the right people under it, and then your marketing and your tools start earning their place.

A busy fool is still a fool.
But someone busy with purpose, strategy, and a proper process, that's gold dust.

Here is some good news for independent agencies: keeping your best people has never been about having the biggest budget...
18/09/2026

Here is some good news for independent agencies: keeping your best people has never been about having the biggest budget.

The things that make great people stay, a future they can see, real development, and feeling genuinely valued, are things any agency can offer, whatever its size. They matter more to the people worth keeping than a small difference in pay ever will.

So you are on a level playing field with anyone. Give your best people those things and they will want to build their future with you.

Give your best people a reason to stay. ICG Careers helps you develop and grow your team https://bit.ly/4zXUsvg

Being an ICG Collective member changes the deal you get from suppliers, often on the very services you already use. In m...
16/09/2026

Being an ICG Collective member changes the deal you get from suppliers, often on the very services you already use. In many cases, existing clients get a better rate simply for being a member.

Every member we have seen saves at least £4,000 to £5,000 a year, and take up the full range of offers and a single office could save over £8,000. That is money that goes straight back into your business.

Speak to us about ICG Collective today https://bit.ly/4hTEyLM

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