The Property Apprentice

The Property Apprentice Hello! Welcome to my FB Page – My name is Craig Sullivan and I am The Property Apprentice! I was a sponge.

I help empower people to get into property whether that be via one of my “BIG UP THE GRAFTERS” videos on Instagram or whether you Joint Venture with me on a HMO project (and everything else in between). I’m a hands-on Property Developer based in Medway (North Kent) where I’ve gone all-in on Student HMO’s and built a multi-million-pound property portfolio with a healthy six-figure income stream. On

the side of that, I’ve built the largest Student HMO Lettings and Management Agency in Medway which not only manages my personal properties but local landlord’s stock too – we now have over 60 HMO’s and over 250 Tenants. Before Property I was working in London for large media and content companies such as The Walt Disney Company, Time Warner and Viacom. I started off as an intern and cut my teeth in the Corporate World at Disney. I went in wide-eyed and surrounded myself with people who were at the top of their game; in Marketing, Finance, Sales and Strategy. I applied my high energy and work ethic being the first in and last to leave and it paid off as I was offered a full-time role which funded my first project. Property started off as means of making a little bit of money on the side and not having to stay in crap accommodation while studying at University, however this quickly snowballed into an opportunity to create a lucrative property business, achieving financial freedom and life changing wealth. I now help empower people to get into property whether that be via one of my “BIG UP THE GRAFTERS” videos on Instagram or whether you Joint Venture with me on a HMO project (and everything else in between). If you’re in need of help in property, want better returns on your money or just want to say “Hi” – please just reach out and let me know.

APRIL (abit late) - Spring has definitely Sprung! 😎
13/05/2026

APRIL (abit late) - Spring has definitely Sprung! 😎

April - Spring has Sprung! April - Spring has well and truly sprung
13/05/2026

April - Spring has Sprung!

April - Spring has well and truly sprung

12/05/2026

I keep hearing:

“NOW is the best time to buy Property.”

But what if the entire game has changed… and most landlords haven’t realised it yet?

Because when you break the UK property market down using PESTLE (above in the reel) & Porter’s Five Forces (below)…

things get even more interesting.

PORTERS FIVE FORCES:

1️⃣ Competition Between Landlords = HIGH

There are more investors, more educators, and more people chasing deals than ever before.

⸻

2️⃣ Supplier Power = HIGH

Builders, councils, lenders, insurers and trades now hold enormous leverage.

Costs are rising.
Planning timelines are longer.
And one contractor issue can destroy your profit margins.

⸻

3️⃣ Buyer Power = HIGH

Tenants now have more rights and protections than landlords in many situations.

Expectations are higher.
Tolerance is lower.
Getting rid of a Bad Tenant is even more costly and landlords are carrying more responsibility (and risk) than ever before.

⸻

4️⃣ Threat of Substitutes = RISING

Build-to-rent schemes.
Co-living developments.
Corporate operators.
Serviced accommodation.
Halls of residence.

Unfair competition is evolving fast.

⸻

5️⃣ Barriers to Entry = DECEPTIVE

Ironically…

it’s easier than ever to START in property…

but harder than ever to survive professionally.

⸻

That’s why I believe this market will expose amateur investors over the next few years. Chew them up and spit them out.

The people who survive won’t necessarily be the biggest.

They’ll be the most educated.
The most adaptable.
And the most operational.

08/05/2026

People are fed up.

Fed up of working harder every year just to stand still.
Fed up of rising rents, rising bills, rising taxes and declining standards.
Fed up of being told their concerns aren’t valid.
Fed up of politicians talking in slogans while ordinary people struggle to build a decent life.

These election results didn’t happen by accident.

They happened because working people across towns and cities finally decided they wanted to be heard. People who get up early, pay their taxes, run businesses, raise families and try to do the right thing have felt ignored for years.

Whether you agree with Reform or not, the message from voters was crystal clear:

People want change.
People want accountability.
People want common sense.
People want a government that prioritises safety, jobs, housing, opportunity and fairness for the people actually keeping the country running.

This wasn’t just a protest vote.
For many, it was a vote for hope.

Hope that hard work might mean something again.
Hope that communities can improve.
Hope that ordinary voices still matter in modern Britain.

And that’s why these results have shaken the political establishment so much 🇬🇧

Good luck to all the landlords and property managers returning to the office today from a long weekend.Put the kettle on...
05/05/2026

Good luck to all the landlords and property managers returning to the office today from a long weekend.

Put the kettle on… and probably best to make it a strong one.

It’s started. ☕️

03/05/2026

🇩🇪 Frankfurt gave me a glimpse into the future of the UK rental market… and it’s closer than most landlords realise.

Germany has operated with strong tenant protections, long-term renting and heavy regulation for years.

Now the UK is moving in the same direction with the Renters’ Rights Act.

But this isn’t just about tenants vs landlords.

This is a much BIGGER economic shift happening across the Western world.

As home ownership becomes less affordable, governments are being forced to stabilise renting as a long-term lifestyle instead of a temporary stepping stone.

That means:
➡️ More regulation
➡️ More compliance
➡️ More tenant protections
➡️ More pressure on landlords

The interesting part?

These changes often squeeze out smaller and less professional landlords… while larger operators and high-standard management companies grow stronger.

The future of property isn’t passive anymore.

The winners over the next 10 years will likely be:
✔️ Professional operators
✔️ Compliance-first landlords
✔️ High-standard HMOs
✔️ System-driven businesses
✔️ Landlords who adapt quickly

Germany may simply be ahead of the curve.

The UK could be following behind it.

Big up the grafters. 👊

RealEstateUK PropertyApprentice HMOInvestor

26/04/2026

People in China were literally buying flats…
not to live in…

…but to store their relatives’ ashes. 💀🏢

No tenants.
No noise complaints.
No rent arrears.

Just… eternal occupants.

It actually became a thing—“bone-ash apartments”—because cemetery plots got so expensive that buying a flat was seen as the better deal.

Let that sink in…
Property was more affordable than burial.

And now? The government has stepped in and banned it.
No more turning residential blocks into… well… permanent resting places.

But here’s the bigger picture—

When housing markets get distorted enough,
people start doing things that sound completely insane…

Until you realise…
they actually make financial sense.

We laugh… but it’s a warning sign.

When the cost of living rises,
when space becomes unaffordable,
when basic needs get priced out…

People adapt in the weirdest ways.

Even the dead were getting priced out of housing.

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Gillingham
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