05/06/2026
π Industry Insight: Longer Stays Are on the Rise
While weekend breaks and holidaymakers remain important, we're seeing a growing demand for longer stays from contractors, business travellers, relocation clients, and guests between house moves.
These bookings often bring several benefits for property owners:
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Higher occupancy levels
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Reduced cleaning and turnover costs
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Fewer booking gaps
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More predictable income
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Less wear and tear from frequent guest changeovers
The most successful short-term rental strategies don't rely on one guest type alone. A balanced approach that attracts leisure, corporate, and contractor bookings can help maximise occupancy and revenue throughout the year.
At Pillow Partners, we continually adapt our marketing and pricing strategies to target the right guests at the right time, helping property owners achieve the best possible returns from their properties.
π www.pillowpartners.co.uk