Vaboo

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Vaboo Supercharge your business by providing your customers and staff with exclusive access to national offers and discounts to help with the cost of living.

Supercharge your lettings service by providing your tenants with access to national offers and discounts.

18/10/2026

Recruitment, a stint as a sports agent, an SEO business, then nine years in foreign exchange property wasn't even on the radar for most of my twenties.

Left university in '98 and took a fairly winding route before I found my way into property around 2004, not long after losing my dad far too young.

I didn't want to waste the small inheritance that came from that, so I put it straight into my first property instead.

Funny how one difficult decision, made for the wrong reasons at the time, ends up being the one that changes everything.

What's a decision in your career that only made sense looking back?

By the time a vendor is booking valuations, the order is already set. One agent is front of mind. The rest make up the n...
16/10/2026

By the time a vendor is booking valuations, the order is already set. One agent is front of mind. The rest make up the numbers.

That place is earned in the quiet months, when nobody else is bothering to stay in touch.

Vaboo keeps you there. A rewards platform in your branding that your clients use every week. https://bit.ly/4hdvu3p

15/10/2026

Some names you never forget, no matter how long ago they played.

This one's about the players and managers who actually built this club's story one of them I watched with my own dad as a kid, which tells you how long I've been doing this.

If you know your Loftus Road legends, you'll fly through it.

If you don't, you're about to learn why some of these names matter more than the score line ever did.

Test yourself and let me know how you get on.

You have already valued that house. You know the road, the schools, and the buyer who nearly took the one next door. No ...
14/10/2026

You have already valued that house. You know the road, the schools, and the buyer who nearly took the one next door. No portal fee, no canvassing, no competitive pitch.

And almost nobody markets to it.

Vaboo does. Your clients stay on a rewards platform in your branding long after their sale completes, using the offers every week, and they tell you when the next move is coming.

The client you already sold for is the easiest one to sell for again. https://bit.ly/3SQk1h2

13/10/2026

A single-office independent and a ten-branch franchise should never be sold the exact same system.

Most are.

Our platform flexes around what you're actually trying to achieve. Chasing leads? We lean into that.

Care more about reputation, ancillary revenue, or community engagement? We build around that instead.

A single office and a multi-branch franchise aren't chasing the same outcomes, so why would they get the same fixed package?

Rather than forcing your business to fit our product, we look at your goals first and shape the delivery around them.

Small distinction, but it's the difference between something that sort of works, and something built for you.

Let's talk if you're not sure what that would look like.

Most agency marketing only reaches people who are already moving.Vaboo reaches everybody else.The offers are on what you...
12/10/2026

Most agency marketing only reaches people who are already moving.

Vaboo reaches everybody else.

The offers are on what your clients buy every week anyway. Just as useful to the couple completing on Friday as to the client who bought through you in 2019 and is going nowhere.

That is the commercial point. You need a reason to be in front of people before they decide to move, not once they have.

And when their plans do change, they are already engaged enough to tell you. https://bit.ly/4hdvu3p

11/10/2026

We soft-launched Vaboo at the end of 2015, while I was still knee-deep in property development.

For a good year or two after that, if I got booked to speak at an event somewhere in the country, I'd use the afternoon before it to meet three local agents and talk them through the idea.

That was the real testing ground not a business plan, just conversations, over and over.

Clients started trickling in early on while we kept building the platform properly behind the scenes.

I didn't go full-time on Vaboo until 2018, and we didn't fully launch until 2019.

So no overnight story here just a few years of proving it actually worked before betting everything on it.

Happy to talk you through where it's gone since.

For most agencies it is a market update when somebody remembers.Vaboo emails them every week. Your logo, your name at th...
09/10/2026

For most agencies it is a market update when somebody remembers.

Vaboo emails them every week. Your logo, your name at the top, the retailer offers and the prize draw inside.

Fifty-two a year, and you write none of them.

And they open it, because there is something in it for them. https://bit.ly/4hdvu3p

08/10/2026

"We'll just put it on Rightmove" is the laziest sentence in this industry, and I hear it constantly.

Ask me what separates the agents who'll still be standing in ten years and it's not tech, not marketing spend it's who actually focuses on the customer experience.

And if there's one thing I wish every agent did without exception, it's collaboration.

Introducing buyers and vendors to each other properly, because it genuinely serves the customer, not just the transaction.

The best agents aren't the busiest ones.

They're the ones customers actually remember for the right reasons.

What's your take is that the industry's biggest gap, or is there something bigger you're seeing?

06/10/2026

You don't need a single new lead this month.

You're already sitting on hundreds.

Past clients, current clients, prospects sometimes thousands of contacts just sitting there doing absolutely nothing.

Every one of them is a potential lead, a referral, a fee, and if nobody's nurturing them, that value just goes dormant.

Genuinely frustrates me when I see it, because the fix isn't complicated.

You don't need a new database. You need to start using the one you've already got.

Treat it like the asset it is same as your listings, same as your reputation.

If you're not sure what's actually sitting in yours, that's exactly where we'd start.

Address

Avaland House, 110 London Road
London
HP39SD

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