20/07/2026
Hi everybody 👋
After almost four years of welcoming guests to The Fold, I thought it was probably about time I introduced myself properly to all of you.
I’m Matt — visionary, builder, interior designer, marketing manager, guest liaison, accountant and, apparently, chief content creator too.
It’s been six years since the idea for The Fold first began to take shape, with one fairly ambitious goal: to create one of the best places to stay in the UK.
Since then, we’ve worked relentlessly to bring together sustainability and the highest levels of luxury, proving that choosing one should never mean compromising on the other.
Over the coming months, I’m going to try to share much more of what goes on behind the scenes at The Fold, the people who help make it what it is, and the incredible community we’re lucky enough to be part of.
But in the meantime, if there’s anything you’d like to know about us, The Fold, or what goes into creating and running this slightly crazy place, ask away in the comments and I’ll do my best to answer.
Matt x