21/10/2026
🚀 The screenshot of the data isn’t the most exciting thing to look at, I’ll admit, but nearly 20,000 clicks? Now that’s worth talking about.
We’ve got a property on Facebook Marketplace that’s had nearly 20,000 clicks on the listing. That’s a lot of people taking a look.
But here’s the thing. When estate agents say they use social media, what do they actually mean?
For many, it means posting a property on their own Facebook business page and leaving it there.
And yes, we have a page too. But that’s just one small part of what we do.
Because why would someone visit an estate agent’s page if they’re not actively looking to move right now?
The real opportunity is to put a property in front of people who aren’t even looking for a house today.
That means using Facebook Marketplace, sharing properties in relevant local and community groups, reaching targeted audiences and creating content that people want to watch, share and talk about.
Think about it. Someone might not be looking to move, but they might know someone who wants to live in Thrapston, for example. They might share a property with a friend, send it to a family member or start a conversation that ultimately leads to a viewing.
That’s the power of getting a property seen beyond the usual audience.
And it doesn’t stop at listings. We get out there, present properties on video, talk about the market and share our opinions. We want people to see us, hear from us and get to know us.
There’s a big difference between having a social media page and having a social media marketing strategy.
We’re not interested in simply saying a property is on the market. We’re interested in getting it seen by as many of the right people as possible. Because the more widely and intelligently you market a property, the more opportunities you create.
🏡 It’s not just about being on the market. It’s about getting noticed.
Thinking of selling in Thrapston or the surrounding area? Let’s talk about how we’d market your property.
📱 07825 114758
📧 [email protected]
PropertyMarketing
