03/10/2025
We’re bringing a new generation of brand activations to London’s biggest stage, alongside a new identity for ⭐️
A place that’s long been an icon for the capital, and for brands wanting a one-of-a-kind platform to connect with people.
Piccadilly Lights, our legendary digital screen together with The Venue - an immersive event space in the heart of London’s Piccadilly Circus now shine under one vibrant identity. A bold platform where cutting-edge tech and experiential creativity come together as the destination for unforgettable campaigns – seen, shared, and experienced in real life.
was the latest high-profile brand to choose Piccadilly Lights to make an impact to tens of millions globally, as this week The Venue hosted the first-ever red carpet event for the UK Sneak Peek immersive event of TRON:Ares, followed by a fully immersive TRON:Ares experience.
Illuminating Piccadilly Circus since 1904 when the first electric advertisement sign was installed, Piccadilly Lights has continually adapted to meet the needs of a changing world. And it has now evolved beyond its role as an advertising screen, and comes together with the surrounding immersive area to form The Venue: the ultimate advertising destination.
Discover more at www.piccadillylights.co.uk