15/04/2026
📍 A 2-bedroom flat in Reading with city views. This has been with us for just over a year now.
When this landlord came to us, they were doing everything themselves. Managing enquiries, handling guests, sorting problems. All of it, on top of their already busy life.
The frustrating part wasn’t the workload. It was that despite putting in around 20 hours a month of their own time, the income still wasn’t where it should have been, and they couldn’t work out why.
The answer was in the marketing.
The existing photos weren’t showing the property at its best, and as a result the listing was attracting the wrong guests at the wrong price point. So the first thing we did was bring in our professional photographer and reshoot the property properly - presenting it in a way that appealed to higher-budget guests from the start.
The listing immediately started attracting a different calibre of enquiry. Foreign students on longer stays, tourists spending two weeks to a month in Reading, guests who wanted somewhere that looked great and delivered when they walked through the door.
We also took the entire operation off the landlord’s plate. Every guest receives a fully built AI guest portal with check-in instructions, a property guide, and direct WhatsApp support if they need anything - which means guests get everything they need without ever needing to contact the landlord directly.
The result is a property generating significantly higher income than before, better quality guests, and a landlord who has removed 20 hours of work a month from their life entirely.
Sometimes the biggest problem isn’t the property. It’s how it’s being presented.
If your property is self-managed and not performing how you’d expect…
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