23/04/2024
Staging as a packaged service vs. Staging for marketing pictures. This is another difference I’ve found between the Nordic’s and the UK. What do I mean by this?
In 🇬🇧: Staging is most often an all encompassing service, mainly aimed at and used in vacant properties. This means the staging includes all furniture, decor, bedding, soft furnishings, set-up, usually 6-week initial rental of stuff and eventually de-stage, which means taking everything out of the property. This is a great service that I, at Nordic Home Staging, also provide- But it’s not the only option.
More commonly in the Nordic’s 🇫🇮🇸🇪🇳🇴🇩🇰: Staging is a one day “quick fix” in order to optimise mainly the marketing footage of the property. The services are used by property photographers and most estate agents as it is a very manual and hard job that sellers, estate agents and photographers don’t have time, or will, to do- so you outsource to a Stager- that’s me 🙋🏼♀️ on the day of the photoshoot, the stager comes into the, usually occupied/lived-in property a couple hours earlier and starts do declutter, de-personalise, move furniture and add some decor they’ve brought themselves to optimise the space for the pictures. Then they work together with the photographer to get the best angles and photos in order to produce the best images of the property that will spark interest. At the end of the day the stager returns the property to exactly how they found it. This service is very common and makes a massive difference to what the marketed property looks like online. Another plus with this service is that it’s not as expensive, as we’re only talking about a couple hours work, so it’s really worth trying out.
If you’re an estate agent who wants to stand out, a photographer who values your time and can’t be bothered to stage yourself- get in touch and let’s collaborate! ☺️
