London Property - Home of Super Prime

London Property - Home of Super Prime We’re a digital marketplace and members-only platform for the people behind London’s super-prime

17/06/2026

One of the trickiest conversations in prime London property right now?

Telling a vendor that 20 years of loving a home doesn't add 20 years of value.

This is a clip from my full conversation with Jeremy Davidson on the London Property Podcast. He explains exactly what's happening — agents know the property needs work, buyers are pricing in the cost of that work at today's rates, and vendors are often the last to accept the gap.

Full interview here: https://youtu.be/UqnHNJ2JTkk

[ handle tbc]

[Link in first comment: https://youtu.be/UqnHNJ2JTkk]

12/06/2026

Here is a question I have been asked in different forms for almost 30 years:

Why does the government keep adding regulation onto property owners while the agents advising them face almost no professional scrutiny at all?

My answer is structural. In the UK, there is no mandatory licensing for property agents. No exams. No personal accountability. No licence to lose. So when problems arise in the rental market — unsafe properties, mishandled deposits, poorly advised transactions — the government cannot reach the intermediary. It can only reach the owner.

Selective licensing. Eviction reform. Making Tax Digital. Energy mandates. Each piece of legislation lands on the owner's desk, not because owners caused the problem, but because they are the only party the system can hold accountable.

The US operates differently. Personal licensing, continuing education, liability attached to advice. The professional carries the compliance burden. The state can afford to step back.

The question I would put to you: would mandating UK agents genuinely ease the burden on owners — or would it simply add another layer of bureaucracy to a market that already has far too much of it?

If an unqualified agent has cost you an expensive mistake, I would be interested to hear your experience.

09/06/2026

Five things worth knowing this week in prime London.

Prices dipped in May. Transactions fell 3% in April. The direction matters more than the number when liquidity tightens, that is when you feel it.

Legal complexity at the top end is accelerating. AML, compliance, due diligence. The right legal team is now part of the transaction, not an afterthought.

The Remediation Bill is coming. Another layer on top of leasehold reform, Renters' Rights, and successive tax changes. If you have multiple properties, map your exposure now.

Planning decisions are moving away from committee and into officer hands. The relationship with the officer matters more than it used to.

And India's UHNWI population is set to grow 27% by 2031. Mayfair, Knightsbridge, Marylebone all have established Indian UHNWI interest. Watch this space over the next five years.

Full bulletin on all major podcast platforms

DM me 'BULLETIN' and I'll send it direct.

08/06/2026

Gary Hersham has been selling prime London property for 40 years. When he reads the market, it is worth listening.

His view at the moment: greater stability ahead, prices likely to stabilise and possibly move upward. And the properties selling quickest right now are the ones where a buyer can move straight in — the fully furnished, fully presented assets where you bring your antiques and your paintings and you are home.

At the top of the market, that level of readiness is not just an aesthetic choice. It is a commercial one.

What has your experience been — are you seeing the same with turnkey stock in your area?

Full conversation with Gary is on the London Property Podcast search youtube : Dubai's Wealthy Are Coming Back to London (And It's Not About Taxes)

05/06/2026

Safety is now the driver. Not tax.

Gary Hersham 40 years at the top of prime London — told me he has taken five or six calls in recent weeks from Gulf-based clients who want to come back. One has a budget north of £50m.

The non-dom regime hasn't changed. IHT exposure hasn't relaxed. What's changed is the perception of risk in the Gulf itself.

For owners sitting on assets bought at the 2014 or 2007 peaks my view: hold if you can. If you must sell, be pragmatic. You're buying back into the same market.

Supply of refurbished, turnkey stock in prime London is unusually thin right now. That is exactly what returning Gulf buyers want.

The full conversation is on the London Property Podcast link in bio.

02/06/2026

Tuesday News Bulletin — 3 June 2026

Six stories this week. The most time-sensitive: from April 2027, pension pots will be included in taxable estates for inheritance tax purposes. For anyone with significant property and pension wealth, this changes the calculation materially. The window to restructure is under a year.

Also covered: a sharp fall in overseas investment, the gap between planning reform announcements and actual housing starts, and a quiet but important question about whether the UK's regulatory environment is becoming a competitive disadvantage for international capital.

Read the full bulletin at https://bit.ly/42QyYBC.

01/06/2026

You make money when you buy property. Many seasoned real estate professionals will tell you that it's in the buying and here at London property, we will help you buy right that means making sure that you're buying in the right structure, you've got the right funding, and that you're paying the right price for the property. It's not always the cheapest price per square foot that gets you the best property transaction. It's the opportunities that that property transaction can bring that could be the bigger deciding factor. Here at London property we can help you build and maintain your property wealth. You.

29/05/2026

The headline property indices are measuring the wrong things — and right now in Prime London, the gap between what they report and what's actually happening is widening.

Roughly 11,000 properties marketed this year. Fewer than 1,000 transacted. The 2-4% decline being reported applies only to those that sold. The other 10,000, sitting unsold or quietly withdrawn, are the truest signal of where the market actually sits.

This week's episode walks through four signals worth tracking: the silent inventory, the super-prime trophy resales that are misread as market corrections, the £1-2m bracket repricing in advance of the mansion tax, and why activity leads price when the bottom finally forms.

Full episode link in the comments.The headline property indices are measuring the wrong things.

In Prime London this year, roughly 11,000 properties were marketed and fewer than 1,000 transacted. The 2-4% decline being reported applies to the 10% that sold. The other 10,000 — sitting, withdrawn, or quietly relisted — are the truest signal of where this market actually sits.

In this week's episode I walk through four signals the property press isn't built to read: what's sitting unsold, what super-prime trophy resales reveal about valuation rather than markets, where demand is migrating in advance of the mansion tax, and why activity leads price when the bottom finally forms.

27/05/2026

One of the things I love about doing this podcast is the moments when someone with forty years in the market tells you what's actually happening — not the headline version.
This week I sat down with Gary Hersham of Beauchamp Estates, and the story he's telling is genuinely new. The non-doms who left London for the Gulf? A growing number of them are now picking up the phone wanting to come back. Gary has personally fielded five or six of these calls in recent weeks, including from a Russian client who's been in Dubai for fifteen years and has a £50m+ budget.
The reason isn't tax. It's safety.
We also got into Nick Candy's £265m sale, why the prime market is splitting into two tiers, and what Gary calls "the art of buying" — wisdom from four decades of selling London's most significant homes.
Worth a listen. Link in the comments.

26/05/2026

The numbers from this week landed quietly but they shouldn't be filed away.

UK property tax is now 3.7% of GDP — the highest of any major economy. The Treasury consultation on the new High Value Council Tax Surcharge has gone a step further, asking whether overseas owners of £2m+ homes should pay an additional levy on top — the FT is calling it an "oligarch premium".

And yet — central London rents are up 6.7% in the last year, and Knight Frank just confirmed a record year in super-prime lettings.

Sales repricing under tax pressure. Lettings tightening at the top. Both at the same time. That's the story most people are missing.

Six stories in this week's Tuesday Bulletin

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