12/10/2026
More Buyers Means Good News for Sellers
Improving affordability could bring more buyers into the property market
There is encouraging news for homeowners considering a move, as improving affordability could help bring more buyers into the property market.
According to Rightmove, wage growth is currently outpacing house price growth, helping to gradually improve purchasing power. At the same time, changes to mortgage lending and affordability rules could give some buyers greater flexibility when securing a home loan.
This could be particularly significant for first-time buyers, who play an important role in keeping the market moving. Because they are not reliant on selling another property before purchasing, they can help start chains and support transactions further up the ladder.
While mortgage rates remain an important consideration, improved affordability and a wider range of lending options may encourage more prospective purchasers to explore what they can afford now.
For sellers, a stronger pool of motivated buyers could mean increased interest, healthier competition and greater confidence when bringing a property to market.
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