24/09/2026
The hardest sentence I say to sellers this year:
âYour home may not sell for the number you wantâ
Nobody enjoys hearing it. I donât enjoy saying it.
And thats especially difficult when you think about prices that were achieved not so long ago.
A few years ago, you could buy pretty much anywhere in Prime Central London, sit tight, and sell for more. Almost by default.
PCL doesnât really do âby defaultâ anymore.
Add up what you paid, the stamp duty, the refurb, service charges, insurance, and the cost of selling, and the equity is sometimes not where you hoped. Yet.
Then comes the next question: âWhat if I just let it?â
Sometimes thatâs the right call. Sometimes the rent doesnât cover the running costs, and/ore the mortgage and youâre funding the property every month just to keep it.
So the options are:â¨
â Price it where the market actually isâ¨
â Let it, if the numbers workâ¨
â Or donât sell. Not right now (you need to factor it may take a few years to get what you want).
My job isnât to quote the number you want to hear so I win the instruction.â¨Thatâs how homes sit on Rightmove / Zoopla for 14 months with three reductions.
Itâs to show you the numbers, tell you what the market is really saying, and help you choose.
A shifting market doesnât mean buying was a mistake. Your timeline and the marketâs just arenât aligned yet.
Before you sell, let, or wait, know exactly what each option costs you.
Sometimes the best advice isnât âletâs list it.â
Tip from an independent sales agent. đ§Ą
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