Our model consists of bringing People, Property and Profit all together, while mitigating potential risk. We source, structure and deliver superior real estate investments in London and in the rest of the UK, providing our expertise to create more wealth for our investors, our partners, our peers. Our vision is clear, ethical and global and we work hard to make it yours. We acquire properties within London and the rest of the UK, often “below market rate”, with a view to adding the maximum value possible using our specialist skills in deal structuring, negotiation, design, planning and construction. Prior to embarking on any project, a vast amount of our time is spent analysing the deal from both profitability and more importantly, risk aspects, in order to build up a strong business case before proceeding. Our primary focus is on multi-unit schemes rather than one big high end property. We find that this strategy best fit the criterion of maximising profitability while minimising risks. Profitability is maximised because we target the mass market, which allows for the natural lack of housing supply in the UK to push prices up. Risks are minimised because this is the largest section of the market to target and hence sales are most easily achievable if priced appropriately. Our key performance indicator for all projects is the profit on cost (POC), we target a minimum of 25% POC and most of our projects take between 12 and 24 months to complete.
