Rigby & Rigby

Rigby & Rigby Driven by Design. Rigby & Rigby creates the finest residences in the most exclusive addresses in London and beyond. Property

21/04/2026

NYC 255 -

43 Bleecker Street — a century-old NoHo landmark, reimagined. Rigby & Rigby’s architecture, interior design, and creative studios worked in close collaboration to bring Caedes Group’s vision to life: restoring the Classical Revival façade, crafting interiors that balance raw industrial character with considered contemporary detail, and developing a bespoke brand identity that runs through every touchpoint of the building. One building, three disciplines, a single coherent vision. Completing early 2027.​​​​​​​​​​​​​​​​

13/04/2026

FIFTY FIFTY -

The brief for Fifty Fifty, an XR-41 racing boat, was to create a bold visual identity inspired by the name’s origins - a playful response to the question “Is this safe?” with the knowingly mischievous answer, “Fifty-fifty.” Drawn from the culture of high-adrenaline sports, the name captures a mindset that embraces risk, speed, and irreverent confidence. The brand identity therefore needed to express this attitude: part daring, part playful, and fully committed to high performance on the water.‍‍

The final logo draws inspiration from the iconography of a boat slicing through water at high speed. The upper “Fifty” represents the vessel itself, while the mirrored lower half reflects its image on the water’s surface. A condensed, bold typeface conveys confidence and power, and the forward-leaning slant introduces a sense of propulsion and momentum. The mirrored form subtly evokes an arrow in motion, while the reflection hints at the streaking speed lines of vintage racing posters. Rounded edges, smooth curves, and finely engineered letter joints add precision and aerodynamic elegance. Altogether, the logo embodies a personality that is slick, rebellious, bold, and fast—perfectly aligned with the ethos of Fifty Fifty.

02/04/2026

CAEDES GROUP -

The identity for Caedes Group, a luxury property developer owned by the Richmond family, is anchored in a brief that sought to merge heritage, precision, and contemporary refinement. Drawing from the Latin origin of Caedes—a reference to the client’s surname meaning “slaughter”—the logotype uses an elegant, timeless serif with classical proportions, then disrupts it with a deliberate slice. This intervention introduces tension and modernity without sacrificing sophistication. The colour palette takes further inspiration from the brand’s architectural context, adopting soft brown-grey tones reminiscent of concrete, stone, and the muted materiality of high-end developments.

The sliced serif detail evolved into a core visual motif, informing both static and motion elements within the identity. Most notably, it became the foundation for the animated logomark, where the intersecting cuts expand into a dynamic form. The resulting symbol is designed to read simultaneously as a location pin—referencing the physicality of property—and as a set of X, Y, Z axes, alluding to spatial mapping, structure, and the three-dimensional thinking inherent to architectural development. The motion treatment brings clarity to this dual meaning, allowing the mark to assemble with precision and a sense of quiet engineering.

Address

80 Brook Street, Mayfair
London
W1K5EG

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+442034180446

Website

Alerts

Be the first to know and let us send you an email when Rigby & Rigby posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category