31/08/2026
📍 How did your property actually perform this summer? ☀️ 🖼️
And I don’t mean just financially….
As the busy SA summer season comes to an end, it’s a really good time to take stock of what actually worked and maybe what didn’t. This is precious information. 🌟
👉 If I had to sit down and plan how to improve next year, these are the things I’d be looking at:
1. Read your reviews and look for patterns 🙈🙊🙉
Not just the complaints. What do guests repeatedly LOVE? That’s often where the real opportunity is.
Something that comes up few times, then amplify it - refer to it in your listing - milk it! 🐮
2. Ask yourself: what will guests remember? 💓
If the answer is simply “it’s nice”, I’d definitely dig deeper. What makes your property recognisable amongst 10 - 20 others? It has to have its own identity, give it a story, a feeling. Honestly, the braver my clients are, the better their properties perform!!!!
3. Look at your listing 👀🥀
Do those first five photos still make you want to book? And are the photos actually doing the property justice?…. And are these photos good enough??
An average photographer will have a significant negative impact on your results…. And if you took the photos on your phone then I promise you, get a good photographer to do it for you. The difference is real 💎 not just online, but in your bank account!
4. Check your competition
The market moves quickly. Look at what guests can book today for a similar price. Does yours still stand out and, more importantly, does it give them a reason to choose it?
🍓I🚜DEN🏀TI🧩TY🏖️
5. Find your weakest room
You don’t necessarily need to refresh an entire property. Sometimes one tired or disconnected room is simply letting everything else down.
You’ve now got months of real guest behaviour to learn from. Use it.
I personally would dissect it as a source of inspiration for how to get my property to the next level!
Sometimes making a property work harder isn’t about throwing more money at it. It’s about knowing where the money will actually make a difference.
With love x