22/03/2024
🚫 Fake it till you make it - Don’t !!! 🚫
The principle of "fake it till you make it" has become very popular, aiming to build self-confidence in beginners. Unfortunately, it has led to a proliferation of unprofessional pseudo-entrepreneurs. 😔
In today's world, it's very easy to create your own brand using social media, completely detached from reality. This trend likely stems from the popularity of celebrity culture, where individuals are primarily known for being known. Sadly, such actions have a disastrous impact on business. 📉 The market is flooded with specialists/entrepreneurs after a few YouTube videos, trying their luck in reality. They build their credibility on lies. Without professional knowledge, such businesses collapse very quickly, leaving only bitterness and a negative attitude towards future customers, who are terrified to trust young companies. 😔
TAKE OFF the FAKE OFF ❌
How to recognize such a delinquent who pretends to be someone they're not and tries to do business with us? At first, it won't be easy, but over time, we'll notice that we can distinguish several traits that differentiate a young professional company from a pseudo-businessman, here they are:
Transparency and clarity in communication: A new company will usually transparently communicate its status as a new market participant and its goals and plans for the future. On the other hand, a company operating on the principle of "fake it till you make it" may try to conceal gaps in its skills or experience through less transparent communication.
Ethical and principled actions: A new company will seek to build its reputation through honest and ethical actions in the market. Companies operating on the principle of "fake it till you make it" may be more inclined to take risky actions or use manipulative techniques to achieve quick profits.
Delivering value: A new company will strive to deliver value to its customers by offering innovative products or services. A company pretending to be confident may focus more on promotion and image rather than delivering real value.
Development and adaptation: A new company will be open to learning and adapting to changing market conditions, whereas a company operating on the principle of "fake it till you make it" may be less flexible and more inclined to stick to its false image.
Marketing actions vs. real results: A company that focuses mainly on marketing actions without concrete evidence of delivering value may raise suspicions. On the other hand, a new company that focuses on developing products/services and delivering value may have a perspective for success, even if it doesn't have much market experience yet.
Of course, the assessment of each company or individual will depend on individual circumstances and context, so it's important to gather information carefully and analyze various factors before making a decision to cooperate. However, don't be afraid to collaborate with new companies; they may turn out to be much better, with a fresh approach to the topic than old, ossified dinosaurs treating us like just another number on their list of contractors. Business is ultimately made by people; we need to learn to recognize them. 💼💡
